Top 05 ways for brands to make viral Vine videos.

As with much of social media, some of the most shareable content by brands on Vine is not overtly self-promotional; the best results come from mirroring the content of Vine's majority audience and driving interest in your company through positive association with the clips that you publish, and genuine and sincere interactions with your fans. Here are 5 ways to help shape your Vine content for maximum impact:

Be funny and inventive😂

Amongst the most popular tactics for Vine humor are 'My reaction when' videos (which show a sharp eye for the outcome of amusing situations), parodies

of common everyday occurrences or events in popular culture, or clips of cute animals and children. Others feature cool tricks or effects - all cut together within six seconds. If your clip is emotive enough to make someone want to pass it on to their friends, you're definitely on the right path. To give you a good idea of where, to begin with, your strategy, search YouTube for "Best Vine compilations" and you'll find a huge pool of inspiration from which to garner your ideas.

Be useful🤗

The American home improvement store, Lowe's, won major plaudits for its 'Fix in Six' Vine campaign, which demonstrated a variety of how-to tutorials in short, beautiful, stop-motion animations - everything from removing water stains

with lemon to prevent squirrels from stealing your bird feed. Think about how you can use Vine to provide similar value to your audience with simple tips and tutorials.

Collaborate

If you can mix it with influencers within your field on Vine, you'll be well on the way to expanding your audience and reach. Some of the big brands pay huge sums of money to 'Vine celebrities' with millions of followers to appear in their clips, but arranging to collaborate with related businesses or peers on your Vine content (where you appear on their account and them on yours) can turn out to

be mutually beneficial.

Feature your customers

This one works just as well on Vine as it does with lots of other social platforms. If you can encourage customers to create content that features your product or employment, then essentially you'll have them doing your selling for you. As you do this, make sure to have these clips mention your username and feature a specific hashtag so that you can find them easily. To make your customers feel special and to encourage further sharing, Irvine (re-post) said clips onto your Vine feed.

Be shareable and encourage sharing

Although there's a chance that your Vine content will go "viral" and be successful (whatever that amounts to in your niche) on its own, there's no harm in giving it a helping hand. So, don't forget to share your Vine clips to Twitter (where the video will play within the news feed), or even convert and re-purpose it for an audience on Facebook and Instagram if the initial signs are good...

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