Tips for improving your Instagram growth strategy

  Over time, I’ve read a lot of different Instagram growth strategies, many of them promising you hundreds of new followers every day if you follow their advice. Some work, but most don’t – at least, not to the extent advertised.

  However, most methods have some very striking similarities, which numerous marketers are employing – and that work.

In this blog post, I want to look into the effectiveness of some of these proposed methods – and find which tactics can help you improve your Instagram growth strategy.

  Why would you want to dedicate your time and other resources to Instagram's growth strategy?

The simple answer is —that Instagram's growth can have a positive impact on the bottom line. Instagram is the place where existing and potential customers hang out. Building a robust Instagram presence have many business benefits, including:

increasing brand awareness and establishing your company as an industry leader

  reaching  the new audiences

   generating new leads and impacting your sales levels

  Social media are here to stay.

  May as well benefit from what they have to offer.

  Using Instagram hashtags, the right way.

 If you’ve been using Instagram for a while now, then you probably know the importance of using the right hashtags. They are the best tool you have at your disposal to help you reach more people and, consequently, also drive more engagement and activity on your posts.

In a recent test made by the Social Media Lab to find out whether they could get 100 new followers on Instagram in 24 hours, the tactic they used for hashtags was as follows:

Pick 30 relevant hashtags.

 Make sure they’re not too popular, but also not too infrequent – the sweet spot, in this case, was having anywhere between 50k to 300k images per hashtag. The goal was to get the images in the top 9 for the hashtag to increase visibility; if there are too many images for that hashtag on Instagram, it’s close to impossible to achieve this, particularly if your profile isn’t hugely popular already.