Before Charli D’Amelio became the most popular creator on TikTok — she currently has 132 million followers — she danced on the competitive contemporary-dance circuit in the Northeast, the sorts of theatrical styles you might know from “So You Think You Can Dance.” Once she began posting to TikTok in 2019, and especially after her videos began taking off and her family moved to Los Angeles to support the viral dreams of her and her older sister, Dixie (56 million followers), that sort of dance became an afterthought, a relic of an old life.
The D’Amelios made a leap from the phone screen to the small screen this year with the Hulu docuseries “The D’Amelio Show,” which captures, in sometimes excruciating detail, the thrills and the wages of TikTok success. Its most curious subplot is about Charli’s side quest to return, at least temporarily, to her precapitalist self, squeezing in time to work with a coach to relearn what those old dances require of her body, and pushing herself to remaster them.
For Charli, TikTok stardom is a rocket ship, and potentially a ceiling, too. The past year or so has been a kind of testing ground for what the app’s biggest creators — the D’Amelio sisters, Noah Beck (32 million followers), Chase Hudson (32 million followers), Addison Rae (86 million followers) and others — might do next, either voluntarily and enthusiastically, or simply to satisfy the insatiable maw of demand that their sheer existence occasions.
It’s been a mixed bag, a chaotic blend of behind-the-scenes vulnerability, eager-to-please willingness, bro impudence and performed resistance. Navigating the chasm between the instinctual charisma that fuels the app and the long(er) form seriousness and vision that might make for a stable, sustainable career in entertainment has been playing out across reality television, pop music, film, books, other social media platforms — and even TikTok itself.What’s become clear is that the skill set that led to big-tent triumph on the app in 2019 and 2020 is, by and large, sized to the medium. Given more room to breathe in other formats, most of TikTok’s superstars are still figuring out how to create beyond the phone.
Throughout many of these projects, what you sense is the offscreen number-crunchers hoping to hang potential franchises on the heads and necks of these young people, who are less fully formed creative thinkers than fan-aggregation platforms in desperate need of content.
“Noah Beck Tries Things,” which appears on AwesomenessTV’s YouTube channel, is the ne plus ultra of this phenomenon — an entire series, two seasons deep, wholly devoted to figuring out what to do with this uncooked meal of a man.
Beck, 20, is a deeply affable former soccer player who, of all of the current crop of TikTok crossover stars, appears most baffled about how to amplify it. “Noah Beck Tries Things” is a slapdash trifle of consequence-free content production. It simply winds Beck up, places him in unlikely scenarios — cooking a steak, dancing the tango, recording a dis track — and watches him gulp for air. In one episode, when someone shows him how to do a handstand on a hoverboard, his awe is genuine — not the practiced “gosh!” of someone used to being filmed for reactions, but more like the off-the-cuff “derp” of someone who understands he has landed somewhere near the deep end and has no idea how to swim.
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