I can’t stress enough how important it is for Internet Market to know which marketing keywords to use in their products, and how competitive they are to pay for those same keywords. This may seem like a complicated procedure, but it is not. In this article we will discuss three free websites that Internet marketers can use to access this information.
Let's start by talking about keywords ... When I say 'keywords', I am referring to marketing keywords. These are words that your customers can use to describe your product. These are the same words a person can type into an online search engine to find your products.
If you have a business website and you do not know what keywords to market your website are targeted at, then your website is in serious danger. Why? Because you will be losing business. And you can bet that your big competitors WILL KNOW their marketing keywords, and THEY will work out strategies to use these keywords on their website and ads.
You see, when search engine spiders crawl on your website, they search for the text on your website that can be listed and used to describe the content on your website. If your website does not have the right keywords that people use to find your product, your website will probably not show up in their search. So your website needs to be improved with the right marketing keywords that most people use to search for your product.
Another example where it is important to know your marketing keywords is when you use Pay-Per Click (PPC) advertising. Pay-Per Click advertising is usually done by search engines where you pay each time someone clicks on your ad (link). Your ad will appear after a user goes to the search engine and performs a keyword search (which is a standard search). The search engine looks for keywords that have been sent and refers to those whose keywords are associated with PPC ads. If they match, PPC ads are then returned with user search results ... Continue to Google and continue your search. The ads you see on the right side of the screen are PPC ads.
(Note: The way in which PPC ads are returned depends on a number of factors: the amount you are willing to pay per click, the search engine used, the click-through ad (CTR), etc.)
Now let's go through the quick and free process of finding great keywords for your website.
1) Go to Google AdWords Keyword Tool (https://adwords.google.com/select/main?cmd=KeywordSandbox)
Enter keywords in the text box that you think people can use to search your product. When you are done, click the submit button. You will then be shown specific and identical keywords. Write down the ones you think might work for your product.
2) Go to the Overture Keyword Selector Tool (http://inventory.overture.com/d/searchinventory/suggestion/)
Enter each keyword you wrote down from step 1, then click the right arrow button. This will allow you to see which keywords are most popular in Overture. Note: the most popular keywords are not always appropriate. For example, if your website sells guidelines on how to rebuild 57 Chevy, then you will want to specifically point to '57 Chevy 'keywords, instead of the' Chevy 'inaccurate keyword. Why? Because you want to get your ad / website in front of people who might buy your product.
The 2 websites above should give you a list of good keywords that you can use now to make your website better. But if you want to advertise using PPC, you really need to know how your competition pays for your keywords. This is an easy task too.
3) Go to the Overture Bid Tool (http://uv.bidtool.overture.com/d/search/tools/bidtool/)
Enter your keywords in the text box, then click the search button. This will return the Overture bids of that keyword. The highest bidder may receive the highest bid - which means that the ads are closer to the top of the first page of the user's search results. The goal is to get as high as your budget will allow you to reach the top spot to ensure maximum exposure to your ad.
Once you have ... three great websites that can help your online marketing campaigns - and best of all, they are all free to use!
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