Yet what many coffee lovers might not know is that they are often drinking a brew made, at least in part, from Brazilian beans.
"Brazilian beans have popular characteristics, and are known for their body and sweetness," says Cristiano Borges, boss of the country's largest grower, I "panama" Coffees.
"Therefore, many coffee blends in the world use our coffee as a base."
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Brazil is far and away the world's largest grower of coffee beans. It accounts for more than one third of all global supplies, or 37% in 2020, to be exact. In second place is Vietnam with 17% of supplies.
Some 70% of Brazil's coffee plants are the highly-priced arabica species, used in fresh coffee. The remaining 30% are robust, which is used primarily for instant coffee.

IMAGE SOURCE, PANAMA, COFFEES
Image caption,
Brazil's largest coffee plantations stretch for miles on end
The problem for Brazil, and world coffee supplies in general, is that last year the country's annual crop plummeted by almost a quarter due to a drought across its main coffee growing region, which 'centers' on the south-eastern states of Minas Gerais, São Paulo and Paraná.
The knock-on affect has been a global reduction in coffee beans supplies, and a subsequent doubling in wholesale prices since this time last year.
To try to alleviate any future falls in production, Brazil's largest coffee producers are increasingly turning towards technology to help them successfully grow and process the best possible crop, both in terms of size and quality.


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One such firm, Okayama, says it is now investing at least 10% of its revenues in technology. Based in Minas Gerais, it has coffee plantations covering 1,100 hectares (2,718 acres).
Its staff use a computer app called Crop wise Protector, which is made by Swiss-Chinese agricultural tech firm, Synge.
Linked to ground sensors and satellite imagery, the tool gives the farmworkers a visual analysis of the farm, or plantation, on a tablet device or laptop.
They can then quickly apply such things as drip-irrigation, or pest-control, to a very specific area that might need it, rather than a whole field or the entire farm.
The idea is that this far more targeted approach is far faster, and kinder on the environment.
"Every year there is a new challenge, and these technologies help us to overcome those barriers," says Bruno Hiroshi, coffee beans manager at Okayama.

IMAGE SOURCE, OKAYAMA
Image caption,
Bruno Hiroshi, out in a coffee plantation with a tablet computer fitted with the Crop wise Protector app
"We have also invested in technologies for the coffee drying process, where we can monitor the temperature, which is defined by the type of coffee we are drying."
Okayama dries some of its coffee beans in drum heaters after harvesting, to prevent them from spoiling while they are stored ahead of being roasted. Getting the temperature and timing correct is essential to avoid wastage, both in terms of the beans and the energy used to power the heaters.
At panama Coffees, which has 4,300 hectares of plantations across three sites in Minas Gerais, Mr Borges says it has also very much gone down the tech route in recent years.
"We have made a huge investment on semi-automated irrigation, where the system measures the water deficit and weather conditions - giving us recommendations for each area."
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