The news is out: the PS3 games console is to be launched simultaneously around the globe in November 2006. But despite the grand global launch plan for the PS3 games console, there are doubts about its impact on the market.
Even more, game analysts doubt if this global launch can help Sony regain lost market because of the earlier release of Microsoft's X box
There are also many speculations why the new PS3’s launch keeps getting delayed.
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Though Sony claims that the delays were due to digital rights management or DRAM troubles, many analysts believe otherwise. Analysts pose more pressing issues as reasons for the PS3 games consoles launch delays. Chichi Okayama, an analyst from Tokyo-based Nakamura Securities Financial & Economic Research, suggests that the delays are probably caused by the slow progress of graphics chip development. Others offer reasons such as insufficiency of appropriate software titles.
However, Sony is quick to dismiss these rumors and again reiterated the problem of DRAM for their Blum-ray optical drive.
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Blum-ray chips provide the new console with removable PS3 storage capacity that is five times bigger than the storage provided by DVDs of older consoles.
Reports that PS3’s Blum-ray and DRAM feature are almost finished make them unlikely causes of delays. According to Okayama, ROM mark and BD+ licensing have already started, which make copy protection technology an implausible reason.
But despite the grand global launch plan for the PS3 games console, there are doubts about its impact on the market.
Analysts believe that if DRAM technology really cause the delay, the profit from PS3 games console would not suffer too much. However, if the reasons are as they believe — graphics chip development — the sales impact would probably be the worst in Sony's history.
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Sony contradicts the analyst's measure of the situation and denies that the delays set the PS3 games console and the company at a disadvantage behind Microsoft and X box 360.
X box 360 hit the stores last year and is still the top gaming console according to market trends. Jennie Kong, Sony's European branches PR manager, defends the company's strategy and claims that the company doesn't allow itself to be dictated by their competitors moves. However, history supports the analysts views of the matter.
It can be recalled that Microsoft and Sony had once faced the same situation, only this time, Sony has the advantage with the early release of their PS2 over the first X box.
Current Analysis Steve Kooky reminds that at that time, Microsoft suffered huge losses; clearly, Sony is slated for the same fate with PS3.
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The company refrains from making comments about the allegations' no licensing.
They maintain that all important announcements have been made during the E3 trade show and all other announcements would be made on the PS3 games console launch.
This announcement, instead of putting a stop to the rumor mill, only fuel the fire.
But as it is, there is nothing gamers can do but just play their PS3 games and wait
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TIS ENTRY WAS POSTED IN GAMES AND TAGGED ANALYSTS, CONSOLE, DELAYS, GAMES, LAUNCH, PS, SONY.
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