In the recent NFT boom in Taiwan and the world, most people see or buy, mostly monkeys, orangutans, dogs, cats, pandas, and bears. These "cartoon pictures" can be used as stickers, and their prices have skyrocketed. The fall has also made many people think that NFT is just a hype commodity.
However, the application potential of NFTs is far more than that.
For example, there are many NFT projects today that connect the virtual and the real, such as providing the holder with the right to purchase limited-edition products or participate in VIP activities, so that the holder can obtain "real world" benefits; in addition, the nature of NFT's convenient authentication and transfer also It can be used as a "governance" token - such as splitting a famous painting or a revenue library into 10,000 NFTs, holders can vote to determine the use of funds, and share the profits proportionally, etc.
Taiwan, which is full of technical energy, has many international-level NFT project teams, and there are many applications of these models. Recently, FlyingClub.io , the team that launched "NFT for
Of course, such a beautiful economic model will also have predictable hidden worries that need to be resolved. Let's analyze it step by step.
The VIP card of the bar culture, which provides four bartender vouchers per month
The Paper Plane project silently appeared on Discord in early January 2022. There was no information at that time, but as the behind-the-scenes management team surfaced and announced various discounts and cooperative stores, it has become a community of nearly 1,500 people. By the end of January, nearly 700 "paper airplanes" had been sold.
What are the benefits of the alcoholics spending the 15,000 yuan? Paper Plane is actually like a "VIP certificate". In addition to participating in fixed private activities, the holder can also draw or subscribe for rare wine first. In addition, the FlyingClub.io team also cooperates with many domestic and foreign bars. Holders can receive points for bartending every month, which can be used by cooperative stores. The team also plans to open a physical bar in the future. Some people can vote for the "Bar Venture Fund" plan to bring the NFT characteristics to the fullest.
This "paper plane" is an NFT issued on the ether chain. According to the (relatively dismal) currency price at the end of January, the cost of owning a plane priced at 0.18ETH plus handling fees is about However, it should be noted that even if you hold NFT, you still need to abide by the low consumption and positioning rules of each store, instead of drinking when you arrive and leaving after drinking. This is a reasonable move in Taiwan's unique bartending environment, and it can also achieve what the founders call "sustainability".
Touched: Finally, there is an NFT that wants your family heirloom instead of selling it after raising the price
Looking at most of the NFT projects targeting "hype price" on the vast "high seas", Paper Plane has taken a special path among them.
According to the design of Paper Plane, the holder will record the store and the type of wine every time the holder redeems the bartender. These consumption behaviors will also bring changes to the NFT, including the serial number and appearance, as the exchange amount reaches a certain number, so that the There are new features for NFTs.
Based on the current plan to exchange four drinks a month, to reach the "change thresholds" of 18 Therefore, the aforementioned investment of 15,000 yuan is really like buying a VIP card
Having said that, the most beautiful trait of Paper Plane may also be the hidden worry of his sustainable operation.
Hidden worries: If you don’t hype in the secondary market, where will the “sustainable” money come from?
Since holders of NFTs will need to transfer tokens when exchanging drinks with cooperative stores, it is conceivable that this is the basis for the store to ask for money after sales.
This model is of course reasonable, but because Paper Plane is set to "always provide exchange points every month", but because consumers are encouraged to "hold" rather than "resell", a major source of income for traditional NFT projects - Profits from resale - will be difficult to pocket, so the main revenue of FlyingClub.io is the first sale.
If we use the earlier high currency price estimate (I really hope it can be higher soon), for each NFT sold, the team can actually get about 15,000 yuan. Multiplied by about 700 sets of paper airplanes that were counted up to the afternoon of the 26th, the income has exceeded 1,000. million.
10 million sounds great, but if you deduct the operating and marketing expenses in the early stage, the opening of physical stores, and the monthly wine bills to be paid to the cooperative stores in the future, there will be a lack of huge transaction points due to hype and price hikes. In the case of profit, to achieve "sustainability", we can only rely on constantly selling new paper airplanes.
However, can the intersection of Taiwanese drinkers and NFT players really grow to sell out paper airplanes?
I wish there was. But the team should also think about how to add additional revenue streams when sales hit a plateau—like charging manufacturers, inbound marketing campaigns targeting these enthusiasts, or representing (rather than just offering subscription rights) rare wines , so that holders have other consumption opportunities in addition to purchasing NFTs to enrich their financial resources.immersed in bar culture. The goal is to hold and drink. If everything goes well, it can even be passed down as the founder said. This is actually quite in line with the original intention of the NFT concept - use rather than hype. and 36 drinks, it takes at least five to nine months to hold (and drink); and the total number of 10,000 NFTs, If Taiwanese drinking and NFT investors are combined to calculate, I personally think that for the time being, there will be no market rush to raise prices due to excessive scarcity. NT$15,000.the world's top bars", and its work Paper Plane, have created an interesting story. Road: An NFT that uses a crowd base, pursues culture, and long-term holding rather than price hype.
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