You know exactly what your organization does and what your website offers its users. This information is probably second to you, but first-time visitors to your site will not know this. So, make sure you do not forget to tell them what you are doing.
As soon as new site visitors come to your website the first thing they need to know, before anything else, is what you do. You can say everything you like about what you are like, but unless you say what you do, they won't even know how good you are! This oh-so-focused yet basic information can be passed on to your site visitors in many different ways:
Page title
Don’t just use the title of the page to tell me who you are; tell me what you do. If your company is called Blogs Ltd do not just put the words, ‘Blogs Ltd’ at the top of the page as we have a lot of space for more information. When Blogs Ltd sells widgets, a good page title might say: ‘Blogs Ltd - Buy widgets online’.
Note in this example, ‘Buy widgets online’ is used to describe what Blogs Ltd is doing, not a ‘widget seller’. When you define what it is make sure you speak the language of your users and do not speak in your view. In your opinion, you are selling widgets, but in their opinion, they want to buy widgets online, so keep this in mind when authorizing a page title.
The title of the page is the first thing that appears on the screen, and especially for dial modems, it can be the only object displayed for 10 seconds or more. For many web users, this is the first piece of content they will read on your site.
The page title is also very important to search engines, which places more importance on the page title than on anything else on the page. Descriptive page titles are also important for blind web users who use screen readers, as it is the first thing they read aloud when they get to the page.
Tag line
A good tagline is one of the most important features of any website. A good tagline should be unambiguous, clear and informative, and at least four to eight words long. The tag line differs from a company motto, in that the first one describes what the organization/website does and the latter one is designed to evoke a certain feeling or create a product.
‘Priceless’ and ‘I’ve loved it’ Mastercard and McDonald’s slogans respectively - differ in marking lines because they do not describe what the organization does.
Tag lines are very important because no matter what site visitors visit your website, they will always be able to quickly understand what your organization and website offer. This can be especially true for site visitors who enter pages from search engines - by telling these site visitors what you are doing with the tag line, they may be looking at your site beyond the first page they visit.
Tag lines are also good for search engine optimization, as they appear on every page at the top of the page, a place where search engines place importance.
Great article
The main heading on the homepage is one of the first pieces of text commented on by web users, especially on clean, well-organized websites. Attaching ‘Welcome to our website’ may seem friendly and welcoming, but for site-driven visitors, it doesn’t help in any way the posture or status. A quick summary of what you do and/or offer a website, in just four or five words can work well (and the search engine is very useful!).
Opening phase
Perhaps the most important place on the homepage to tell your site visitors what you are doing, the first paragraph should be short, clear, and direct. Just one sentence is enough to put this basic but basic information.
When writing this opening paragraph, remember to preload the content (this rule applies to all sections of the website). Uploading means putting the end first, followed by when, what, where, and how.
Don't write a story that has a beginning, that is in the middle of the ending - we usually talk on the web, scanning for information that we follow to put the ending first. In this way, website visitors can read the conclusion first, which is what your organization does. If they want to know more, they can continue reading or jump to another section of the page. (To see preload work, read any newspaper article.)
Different
So, does every website need to tell users what an organization is doing in these four different areas? Well, not really. We all know what Mastercard and McDonalds do, so it can be argued that family name websites should not clearly state what they are doing. What these sites should do instead of telling us what the website offers, and this message can (and should) be conveyed in any of the above four ways - how will site visitors quickly find this?
People will visit your site who may not know what you are doing. Before you start selling them you should tell them what your organization and website are doing. In addition to meeting the urgent need of site visitors (to find out what you are doing), you will also improve the quality of your search engine. If your organization is a home name, instead of explaining what you do, it may be wise to tell site visitors what they can do for your website.
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