How to Success

I remember, some 35 years ago, reading two books by Frank Bettger, a baseball player, about how zeal made all the difference in his life. His books made a difference in my life at the time and are still worth reading and re-reading. Perhaps his most famous book is “How I Raised Myself in Failure and Success in Marketing”. Frank died in 1981 but his books and valuable ideas continue. In 1907, he played Johnstown baseball in Pennsylvania for $175 a month. He was young and ambitious but was fired for his laziness. He was not really lazy  but he was trying to control himself by falling asleep. His supervisor told him: "Whatever you do after leaving here, because of the weather, wake up and put life and enthusiasm into your work." Frank traveled to Chester, Pennsylvania, where he played baseball for only $25 a month. Frank commented: “I did not feel particularly enthusiastic about this kind of money, but I began to do it with enthusiasm.” A few days later he was tried in New Haven, Connecticut. No one knew him in that league until he decided to make a name for himself. Once established, he will be forced to live up to his dignity: “From the moment I left the stadium I pretended to be an electrician. I pretend I live on a million batteries. ” Frank threw the ball hard and quickly near the diamond and ran like crazy to score for his team. All of this was a hot day when the temperature was 100 degrees. This action worked like magic. His fears have worked for him by putting his energy into action. His enthusiasm affected other players on the field and they became enthusiastic. He felt better during the game and after it than before. The next day, a newspaper in New Haven wrote: “This newcomer, Bettger, is in for a treat. He encouraged our boys. Not only did they win the game but they looked better than ever this season. ” Papers started calling him "Pep" Bettger, team life. Enthusiasm raises his salary for ten days from $ 25 a month to $ 185 a month. This was an increase of 700%. Bettger insists that he did not receive the money not only because of his former talent but also because of his enthusiasm. He could not catch or hit better than before. Two years later he played for the 3rd base of the St Louis Cardinals. Two years later, he injured his arm and was forced out of baseball. Two years later, he ended up selling life insurance. He became so disillusioned with life that he even attended a public talk conducted by the great Dale Carnegie. Carnegie, as his first boss, told him to be enthusiastic. Carnegie then gave a stirring talk to his class. He was so excited that he threw the chair against the wall and broke one leg. All of this reminded Frank of his first experience in the world of baseball. “That night, I decided to stay in the insurance business and put in the same marketing enthusiasm I had for baseball.” During his first sale price after this decision, he was so excited that he punched. He couldn't believe it when his client listened intently and bought insurance. He does not equate enthusiasm with boxing but “if boxing, is what you need to get up inside, it means I have a lot of energy for it. I know this: When I force myself to do things, I immediately become more positive. ” Frank has continued to be a great salesman and a man who has encouraged many other retailers and ordinary citizens to live their lives with enthusiasm. An enthusiastic salesperson can surpass an unscrupulous salesperson with extensive experience. An enthusiastic person is like a magnet. He entices and encourages others to do what they thought was best for them. You can gain enthusiasm easily and quickly by forcing yourself to do things with enthusiasm. It also helps to reread your favorite verses that inspire you every day. Frank, himself