Find out how to choose the ideal social networks for your business
In a scenario in which digital marketing is gaining more and more relevance for the construction of brands and relationships with the public, it is almost impossible not to think about investing in social networks for companies.
Facebook, Instagram, Linked In, and YouTube, among others, are gaining more and more strength to bring quality content to users, facilitate customer service and even make sales.
However, this does not mean that it is worthwhile to bet on all of them at once without well-planned planning and without being sure that your audience is in each one.
Therefore, in this article, we will show the great advantages of social networks for companies, how to choose them, and the 6 main channels that organizations tend to bet on. Come on!
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Why use social media for business?
The presence of companies on social networks presents a series of benefits for the development of any business in the digital environment.
After all, these channels are important not only to attract potential customers but also to maintain a relationship and increase brand authority.
Among the main advantages that can be obtained with a good social media strategy for companies, we can list:
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the increase in website or blog traffic through the dissemination of their content and the addition of CTAs that lead to these channels;
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greater opportunity to impact the public with your brand, services, or products, generating interaction and engagement;
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ease of maintaining a good relationship with the customer, answering their questions or responding to their complaints through SAC 2.0;
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increased proximity to the public, which allows not only to get to know them better but also to prospect, retain and measure satisfaction with their brand;
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and the ability to measure campaign results using clear and accessible metrics, as well as complete social media reports.
But all this will only make sense, of course, if you know how to bet on the right social networks for your business, which is aligned with the profile of your audience.
Next, we tell you how to do this and present a list of the main channels that are currently used by companies. Continue reading to check it out!
Check out: Google Activity History helps you manage, review, and control your activity on Google services for improved privacy and convenience.
How to choose the main social networks for companies?
Before choosing which networks to invest your time and money in, you need to do a detailed planning that takes into account who your personas are, their main pains and where they are.
Even if a social network is at the peak of success, it does not mean that it will be the best way to promote your brand and generate rapprochement with your audience.
Therefore, this initial study is extremely important for those who want to obtain a strategic online presence. That done, you should plan the content and language according to the purpose and resources that social networks offer.
Below, we present the main social networks used indigital marketing today and what advantages they can offer to your audience (if they are present in them).
The Facebook pages certainly are a good communication channel for companies that have a diverse audience and wish to have a high range (mainly by investing in ads).
That's because, over the years, Facebook has become one of the most diverse and resourceful networks for those who bet on social media. There, it is possible to make posts with photos, videos, or just text or to disseminate links from the website or blog very easily.
It is also possible to measure engagement with the public through comments, direct messages, shares and reactions to the posts.
In addition, with Facebook Ads, you have the option to create ads according to your goals (increase traffic or engagement, for example) and target them with greater precision.
But it is important to remember that, in addition to advertising your brand or products, users are looking for valuable content, which helps to solve their daily pains and challenges.
Like Facebook, Instagram has also become one of the largest social networks for companies to engage with their audiences.
The channel, which focuses on the visual, offers different formats for working with videos and photos, such as feed posts, stories, IGTV and reels. There is always a new resource emerging to increase interaction with followers and help in the promotion of brands.
Despite currently focusing heavily on Instagram Shopping, the chain also prioritizes quality content that goes beyond sales and helps to create good relationships between companies and users. So it is important to pay close attention to that as well.
Finally, another positive point is that Instagram is integrated with Facebook and this allows the creation of more targeted campaigns through the Ad Manager.
Focused on the B2B audience, LinkedIn has a strong presence in the dissemination of content and building relationships between companies or between organizations and their potential employees.
The company pages gained huge space for businesses wishing to stand out and, especially, for placement-targeted ads (through positions, practice areas, etc.) and dissemination of vacancies.
The main focus of LinkedIn, without a doubt, is the exchange of knowledge and the construction of networking.
So, in addition to the company page, it is also essential that you have your profile and share relevant information through it, demonstrating your authority in the sector in which you work.
Although the language is very focused on professionalism, LinkedIn also presents some tools that help to create more relaxed content and that show the day-to-day business, as is the case with stories.
YouTube
With more than 2 billion users, YouTube is undoubtedly one of the largest social media for producing content for the public and building authority.
The platform, which is geared towards audiovisual production, allows the planning of a strategy with attractive, informative and interactive content, especially if your brand chooses to make famous lives.
In addition, YouTube is also the second largest search engine in the world (coming just after Google) and offers a great opportunity to stand out in search rankings through SEO optimizations.
However, before defining this social network as a channel for your strategy, it is important to remember that it requires a more elaborate content production, with scripts, video recording, editing and titles and descriptions that are attractive to users.
X “Twitter”
In a dynamic and relaxed way, Twitter promises, in its 280 characters for posts, a different and agile way of relating to the public
Each tweet can be made from different formats (text, images, videos or gifs) and can be a great way to increase traffic to your company's website.
In addition to the agility to disseminate information and news to the public, it is necessary to have a “game of the waist” to deal with criticism or complaints, since crises also arrive more quickly on Twitter.
That is, before choosing this channel as one of the main ones for your company, you need to know that the content needs to be frequent and the monitoring of the reactions of the public too.
Although it is not always as talked about as other social networks for companies, Pinterest is very popular with its users and can be an excellent way to present your company's products.
The posts, which are composed of images and can be accompanied by captions and links to other channels (such as website, blog or YouTube), form a real showcase for people passionate about fashion, travel, movies, makeup, decoration and much more!
Another positive point is that this network also has a very positive return on organic searches. That is, if you use the right keywords, you are more likely to stand out and show your catalogues to your audience.
Did you see how different channels can be used to leverage your digital business and strengthen your relationship with your audience?
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