The big one is better to believe many. This is the way some small companies think when they want to advertise their product. They think carefully and adopt the path where they need to invest more money, but do not achieve the target market. Just like a company emphasizes on designing meal plans and wants to guide people to have negative effects on their individual diet plans, and the company come with the idea to advertise a full page in a local newspaper instead, of using an ad in a health magazine, obviously not many of the dieters will not see the ad and the ad does not bring the outcomes it wants.
So the point is to come up with a unique campaign, which not only increase the chances of the ad being watched but also target the right customers trying to buy a product or subscribe to a service. By doing market studies and research, one can shorten it's targeted audience. Once you have a list of relevant newspapers and magazines targeted by customers in mind, calculate how many readers they have and the costs they are asking to post an ad. Special deals are offered by them from at various time and can only be obtained with a sharp eye.
An estimation reveals that people are attracted to about three thousand things daily. That is a huge number and if one wishes to be recognized, he must be different. Not only the sold product should be different from the market, but so should the ad. Let say that a businessman that sells mattresses just say, "We sell mattresses", it will not make a statement and will be distributed like any other mattress ad. But if he says, "Our mattresses are high quality", that will make the ad somehow attractive to the crowd. However, if he uses some catch lines and say, "Are you suffering from back pain? Maybe you should try our mattresses", they are more understanding and will attract more people who have been suffering from chronic pain for a long time. The ad should also deal with product diversity and how it is better compared to competitors' product.
The prime objective of a product seller entity should be solution to customer's problems. It's not the customer who is buying your product; but you who earning benefits in the form of a product. The real value of the product should be visible, and its clear image should be presented to the customer so that it can relate to the product. If the ad does not suggest the solution we can offer, customers will not know about it. So emphasizing on customer problem is what some ads miss.
In the last, I urge that a lot of advertisement would not encourage customers. After an advertiser has designed an ad and a customer has read the ad, all efforts and investments will be exhausted if he does not get up and do something about it. Don't assume that the customer knows what to do; instead, the ad should have an impact on the customer’s mind and tell them what to do. Customer persuasion is the last function of the ad
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