If you're striving to become a successful online entrepreneur, you've probably already tried to drive traffic and generate sales through search engine positioning and pay-per-click advertising. Have you also tried article marketing? Article marketing is the strategy of writing articles about your business and publishing them on other websites and journals of complementary companies that link back to your site. This form of online promotion is a very effective way to generate traffic and increase sales. Below you will find the main way's article marketing can benefit you.
1. This is the best way to be recognized as an “expert” in your field.
Why would someone buy from you rather than from one of your thousands of online competitors? A few lines you write in the "about us" section of your website may not be enough to separate you from the others. However, if your potential client sees your name in well-written and informative articles appearing on various websites on the Internet, they will see you as an expert in your field. The more you post, the more recognition you get and the higher your reputation.
2. Informative articles give confidence in your ability to provide a good product or service.
If you're selling online, your most important asset is to be seen as knowledgeable and trustworthy. When one of your articles is selected by another publisher and placed on a website or included in a magazine, that publisher is actually supporting you. This type of endorsement will impress readers of these articles, and they will feel more confident doing business with you, especially if your article is published in a magazine or on a website they already respect.
3. Your articles help you "up-sell" your products and services.
It is the quality of website traffic that matters, not the quantity. The best traffic you can get comes from people who have read one of your articles and liked what they read. These web visitors come to your website looking for more information and are much more likely to buy from you than someone who comes to your site "cold" or without promoting your ideas.
4. Writing articles is a great way to produce content for your magazines and your own website.
While you may look at article marketing primarily as an outreach activity designed to be published elsewhere, you can also use these articles in your newsletters and on your own website. Keeping in touch with your customers and clients through a regular newsletter is an essential part of doing business online. However, to be truly successful, you need a steady stream of good material. If your articles are good enough to be published on someone else's website, by all means publish them in your own newsletters and website first.
5. Articles posted on other sites help you build one-way links to your website.
Link building is one of the keys to making a website successful, but as with traffic, it's the quality of the links rather than the number of cuts that matters. When one of your articles is placed on another website, you will receive a link back to your site. These are one-way links because you don't have to swap links to get them. Usually these links come from pages with fewer outbound links than standard link pages where your link is usually placed when doing a reciprocal arrangement. One-way links from pages with several outbound links help build Page Ranks more effectively than reciprocal links.
6. You can earn a lot of money from articles published elsewhere.
I run an online business in Albania, one of the most unlikely places in the world. Despite this disadvantage, there have been people calling me on the phone and ordering services for thousands of dollars. All of this is the result of articles on website promotion and search engine optimization that I have written and published over the past few years. If I can do it from Albania, think what they can do from your place.
You must be logged in to post a comment.