Sales means selling the goods and services to potential customers. The main aim of sales is to increase the production and minimizing the cost. The increase in sales leads to increase the profit of the company. Many organizations made a lot of efforts to attract the customer like advertisement. One of the popular social media is Instagram. It helps to increase the sales.
90% of Instagram users follow at least one brand. 83% of Instagram users find new brands or products on the platform. 80% users says Instagram help them when deciding to buy a product or services.
Selling on Instagram is also beneficial because it allows you to target an audience in your niche by showing your products or services to the right people.
Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
WAYS TO MAKE GOOD SALES ON INSTAGRAM:
1. To make good sales on Instagram starts with catching the attention of your customer.
2. Make use of Photoshop to create an attractive post
3. The reviews and comments of customer helps to build trust among other customers
4. Coupons and discounts are the way to attract the customer.
5. Make your profile strong.
IMPORTANCE OF INSTAGRAM FOR AN ORGANIZATION:
Instagram is important for businesses because it provides many benefits, especially in the area of promotion. With it, your marketing strategy will improve, and your brand will be better known among potential clientele.
BENEFITS OF INSTAGRAM MARKETING:
1) Reaching larger audiences
2) It helps to increase the sales
3) Interacting with customers
4) Gaining valuable insights.
TRENDY PRODUCTS TO SELL ON INSTAGRAM:
1) Phone accessories
2) Cooling glasses and keychains.
3) Artwork
4) Candles
5) Pet accessories
6) Shoes
7) Watches
8) Dress
9) Books
10) Phones.
BENEFITS OF INSTAGRAM MARKETING:
1) It helps to reach a target audience
2) It helps to attain the goal
3) Track your sales and leads
4) It helps to build trust among customer.
5) Can operate from anywhere.
6) It helps to earn profit.
7) It helps to attract customer
8) It provides products at reasonable price
9). No middleman
10) No commission
11) No agent or broker.
DISADVANTAGES OF INSTAGRAM BUSINESS:
1) ADDICTIVE:
Instagram has become an addiction for consumers and even now young people frequently use it for entertainment.
2) FALSE ADS:
Someone occasionally publishes inaccurate ads to defraud many people. As a result of multiple fraudulent promotions, people no longer trust Instagram.
3) IMAGE STEALING:
Despite Instagram's various security measures, it is a digital platform and there is always the possibility that any professional and quality content added to Instagram may be stolen by other people.
4) ONLY FEW PEOPLE CAN ENJOY INSTAGRAM'S FEATURES SINCE THEY DON'T HAVE ANDROID PHONES.
5) ONLY FEW PEOPLE WERE EDUCATED. NON EDUCATED PEOPLE CANNOT UNDERSTAND THE TERMS OF INSTAGRAM.
6) DUE TO LIMITED VERSION, INSTAGRAM HAS TECHNICAL LIMITATIONS.
7) DUE TO POOR NETWORK FACILITIES, CAN'T REACH THE SITE EASILY AND QUICKLY
8) HUGE LOSS TO BROKER AND AGENT WHO ACT AS A MIDDLEMAN BETWEEN THE DEALERS AND CUSTOMERS
9) LOSS TO BROKER AND MIDDLEMAN
10) LACK OF NETWORK FACILITIES IN REMOTE AREAS AND SUBURBAN AREAS.
FINAL THOUGHTS:
You must be aware of how many well known Instagram users utilizes this method to share their material and produce income. If your purpose is clear, you can use Instagram to its maximum potential for videos and images
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