At the end of this year, many analysts have summarized the global gaming industry in 2022 and analyzed the development of the industry in the next year, which can be seen from this article.
Newzoo conducted an analysis on various data of the global gaming market in 2022. They believed that this year would be a turbulent year for the gaming industry. This year is also the first year since Newzoo began to monitor the revenue of the gaming market, when it predicted that the annual revenue would decline year on year. The revenue of the global gaming market is expected to reach 184.4 billion dollars in 2022, down 4.3% year on year. However, the revenue decline in the mobile game segment is more prominent than that in other platforms. In 2022, the revenue of the global mobile gaming industry will reach 92.2 billion US dollars, down 6.4% compared with last year.
Tianyi Gu, chief analyst of mobile gaming market of Newzoo, said that, "There are two main factors leading to the decline this year. On the one hand, mobile game publishers have difficulty in identifying and tracking valuable users through advertising in terms of policies related to user privacy protection (especially iOS platform). On the other hand, due to inflation, people's disposable income is becoming more and more tight, and consumers can reduce their spending on games. In other words, barriers to entry and exit in the mobile gaming market are very low“
In 2022, the revenue of the global host gaming industry is expected to decline by 4.2%, because the number of new games is lower than that in previous years. At the same time, the revenue of PC games increased slightly by 0.5%. According to the top 10 PC and console games ranked by monthly active users (MAU) in 2022, Call of Duty Modern War II is the only new game released this year.
Important Industry News in 2022
As we all know, the acquisition between Microsoft and Activision Blizzard is undoubtedly the most talked about in 2022. If Microsoft successfully completes this $68.7 billion deal, the company will acquire a large number of influential game brands.
Activision Blizzard's impressive IP portfolio, including Call of Duty and World of Warcraft, is also very valuable to Xbox, and brings more value to its game Pass subscription service. It can increase the activity of existing users while gaining new users.
In addition to the above news, there have also been various industry news this year. EA and FIFA announced that they would end their 30-year partnership after the release of FIFA 23. Take Two acquired Zynga for US $12.7 billion. After acquiring Bungie, Haven and Savage Game Studios, Sony has integrated PlayStation subscription services to compete with Xbox Game Pass. China ended the freezing of game license approval and released the first license number since July 2021. More importantly, Unreal Engine 5 (UE5) is officially open to developers.
Cloud Gaming Market Highlights
According to the report of Newzoo, cloud gaming service will attract more than 30 million users in 2022, and the total expenditure is expected to reach 2.4 billion dollars. By 2025, the annual revenue of the global cloud gaming market is expected to grow to $8.2 billion.
With the continuous introduction of new cloud gaming services, the market has become more and more complex. Cloud gaming service providers adopt innovation in payment and use scenarios to attract more users than ever before and meet consumer needs. Meanwhile, Xbox and PlayStation are investing in cloud games to improve the user experience.
Interestingly, video streaming media companies like Netflix are also actively involved in the game business, hoping to use games to increase user activity to cope with competition. It is believed that cloud games will play an important role in the gaming industry.
Development of VR Gaming & Metaverse
Newzoo believes that the future of VR games is also optimistic. The agency pointed out that the number of active VR users in the world will reach 27.7 million in 2022, and is expected to grow to 46 million by the end of 2024. At the same time, the revenue of the VR game market is expected to continue to rise: the figure this year is 1.8 billion dollars, and it is expected to increase to 3.2 billion dollars by 2024.
VR is becoming an economically sustainable platform. In addition to games, VR technology will continue to have a positive impact on medical, education, engineering and other entertainment industries. These use cases have driven innovation in motion tracking, tactile feedback and spatial video, thus enhancing the VR game experience.
Around the world, games such as "Roblox", "Minefield" and "Fortnite" are popular, and have gradually evolved into a social platform for players to share a variety of game and non game experiences. After the explosion in 2021, the hype about "metaverse" has cooled in recent months due to the alleviation of the epidemic and the global economic recession.
As social platforms such as Fortnite or Roblox attract the attention of the younger generation, brands have to pay attention to and participate in this novel entertainment media. In September this year, Roblox also announced that it would launch advertisements on the platform to promote the diversification of income sources.
You must be logged in to post a comment.