ICC CEO Geoff Allardyce on Sunday said the ICC's bid for cricket's inclusion at the Olympics is not aimed at making money, but it's about taking the sport to non-cricketing markets to grow its global reach. Allardyce made the statement following the ICC's push for inclusion of the sport in the Olympics after women's T20 cricket is set to make its debut at the 2022 Commonwealth Games in Birmingham. The men's competition has already made its debut at the 1998 Common wealth Games in Kuala Lumpur.
In many of our members, which have been seen as an Olympic sports and having an association with the government. And the National Olympic movement is something that is to be going really beneficial in terms of facilities and high-performance assistance, Allardyce was quoted as saying in SEN Radio show 'This Is Your Journey - thanks to Toxin Brothers'.
It's certainly not a money-making exercise from our point of view, it's about getting exposure for cricket in markets where we may not be popular.
And the others is about giving all of our one hundred and six members the opportunity to engage more closely with their governments. The ICC top official said being a part of the Olympics is key to building strong relationship with respective governments in many of its member nations.
Also, the government could be held through those members into the separate ways. From the nation of strong relationship between the methods. In many of our members, which have been seen as an Olympic sports and having an association with the government.
In some countries, being an Olympic sport gets you closer to your government than not being an Olympic sport, Allardyce said.
The ICC had last year confirmed its intention to bid for cricket's inclusion in the Olympic Games and is working towards becoming a part of the Olympic family for the 2028 Los Angeles, 2032 Brisbane Games and beyond.
In which have been seen as an Olympic sports and having an association with the government and the money-making exercise from our point of view, it's about getting exposure for cricket in markets where we may not be popular.
ICC CEO Geoff Allardyce on Sunday said the ICC's bid for cricket's inclusion at the Olympics is not aimed at making money. But they are not accepting the methods of Olympic sports into the several countries. Olympics is not aimed at making money, but it's about taking the sport to non-cricketing markets to grow its global reach. Allardyce made the statement following the ICC's push for inclusion of the sport in the Olympics after women's T20 cricket is set to make its debut.
Allardyce was quoted as saying in exposure for cricket in markets where we may not be popular. And the others is about giving all of our one hundred and six members the opportunity to engage more closely with their governments. Through last year confirmed its intention to bid for cricket's inclusion in the Olympic Games and is working towards becoming a part of the Olympic family.
Allardyce on Sunday said the ICC's bid for cricket's inclusion at the Olympics is not aimed at making money. But they are not accepting the methods of Olympic sports into the several countries. Olympics is not aimed at making money, but it's about taking the sport to non-cricketing markets to grow its global reach. Allardyce made the statement following the ICC's push for inclusion of the sport in the Olympics after women's T20 cricket is set to make its debut.
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