Ultimate Ears (UE), a brand of Logitech, has announced UE DROPS, the first truly custom wireless earbuds, handcrafted to be as unique as you are. UE DROPS combine Ultimate Ears’ unrivaled, industry-level audio quality and fit with a stylish, innovative design to create a bold fashion statement, for your ears only.
Available in three pearlescent colors (Sapphire, Rose Quartz, and Onyx), UE DROPS offer a whole new way for people to upgrade their look, express their personal style and stand out from the crowd.
“Imagine if everyone wore the same glasses - it would be a sea of sameness. We're disrupting the earbuds industry in the same way. Now your personality - and your ears - can truly stand out,” said Jonah Staw, general manager of Ultimate Ears. “With UE DROPS we’ve blended the best of both worlds - our audiophile quality sound in a visually stunning design that defies convention and enhances your personal style.”
The customization process leverages the brand’s at-home FitKit to create a one of a kind imprint of the user’s ears. After ordering UE DROPS online, the FitKit ships within days for the customer to complete their at-home fitting with the FitKit app. The FitKit is returned, and the UE DROPS are then handcrafted to the user’s unique earprint. The result is precision fit quality audio with statement style.
UE DROPS offer 22 hours total of play time, including 8 hours of stream time (5.5 hours in transparency mode) plus 14 hours of charge from the included charging case and a five-minute “quick charge” for an hour of play time. Dual microphones and a 9.2mm speaker driver provide clear and balanced sound and superior isolation from outside noise.
The UE FitKit and UE DROPS apps are available for $449 for iPhones and iPads from the Apple App Store, and for Android from the Google Play store.New Zealanders are dying from COVID-19 at record rates as the country battles a new wave of the Omicron strain that is particularly affecting the older population.
Deaths from the virus reached 151 in the seven days to July 16, compared with 115 in the worst week of the previous wave, in March, according to Health Ministry data. In the latest 24 hours, 26 people died from COVID, all aged over 60, the ministry said in a statement on Friday.
The Omicron BA.5 sub-variant is driving the current wave in New Zealand, which has 5.1 million people. There have been 64,780 active cases in the past seven days, although authorities say many infections are unreported.
Once regarded as a model for preventing COVID infection, New Zealand's swift response to the pandemic and its geographic isolation kept it largely free from the virus until the end of last year.
The government dropped its zero-COVID policy this year once the population was largely vaccinated. Since then the virus has been allowed to spread.
Emergency departments, general practices and medical centers are under pressure. However, Health Ministry data shows hospitalisation levels remain below those seen during the March peak.
The government is resisting pressure from some doctors to reinstate curbs on public gatherings or mandate the wearing of masks at schools.
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