Forums, groups, boards, and loops; they're all synonymous with online locations facilitating online networking. Some are entirely public, where everyone and anyone can click to the URL, read the messages and if they have no interest in contributing, they can just lurk. Some require active participation and others require registration before members can participate. These online forums, groups, boards, or loops are different from paid membership sites in that there is no cost to network at these websites. Some are active, some are sleepy. Some are strictly for online business-related topics; some allow more OT (Off Topics) and social interaction. There are forums for every imaginable topic: Entrepreneurs, International online business, Health-related fields, Technology, Copywriters, Web Designers, Work at Home Moms, Programmers, Finance, eBay, Job Seekers, Internet Marketing, Writers, Inventors, and Virtual Assistants, just to barely scratch the surface of what's out there on the World Wide Web. Time management skills need to be paramount when participating in online forums. You can very easily get swallowed up and spend hours and hours online networking with others who have online businesses, yet you miss real opportunities to get some productive work done! From an online business standpoint, there are two areas you should consider before participating in a loop. It's always good to have a network of like-minded online business people. If you're a web designer, hang out with other designers. You can help and support each other. If you're just starting out, you can learn from the pros. Don't get stuck though, just hang out with your own kind. You're not going to be very successful in trying to promote your design services to other designers. This is where balance comes in. Pop into the boards, check new posts of interest, ask or answer questions, then get out. Then move on to groups who need your services or products. Who is your target market and where do they hang out? Go there. Word of caution: Do not go to these forums with the sole purpose of SPAMMING the group. You'll be tossed out on your ear quicker than you can blink if that is your sole purpose. People like to do business with people they know and trust or at the very minimum have at least heard of. If you're trying to sell your curriculum to a group of home school parents and you just pop in, spew your sales rap all over the boards then expect any sort of return, you're missing the point of online networking. It's networking not advertising. You need to build a rapport with your other loopies. Then if a need arises and they know one of their own fellow networkers has that special skill or product, guess who they'll call first? You hope it's YOU. For starters check MSN, Google, Yahoo, AOL, and Ryze. Inside there are literally hundreds and thousands of groups just waiting for you. Start networking your way to online business success today.
We all make use of traditional forms of getting new business in advertising, direct mail, brochures etc but networking is one form of marketing which, has been under-utilized. Until now that is. Small business owners are finally beginning to understand the power of networking and what it can do for their sales figures. But what is networking? In its most basic form, its word-of-mouth advertising but originated by you, not your customers. It involves taking every opportunity to raise awareness of your product or service amongst the people you meet. At a more sophisticated level, networking can be achieved by taking advantage of the formal networking groups or events that have been arranged purely with the idea of putting potential partners together. But how can you, as a small business owner, become a more effective networker and take full advantage of the opportunities presented? We are going to give you some key tips and ideas on how to be a better networker. What are the key advantages of networking? Networking has some very good advantages over the traditional type of marketing: It's free! Talking to someone costs nothing except your time It's targeted marketing in that it's likely the person you are talking to has a direct interest in your product or service. Consider newspaper advertising, which will mostly be read by people who have no interest in what you have to offer Its face-to-face marketing unlike direct mail, adverts, and telephone calls. You have the immediate opportunity to establish rapport and get an understanding of the personal problems You have the chance to mix with business owners in other industries, which may open the door to new opportunities you had not previously considered Its not only a way of creating a business but also a great way to solve problems and seek advice. Why sweat over a solution when someone has probably already experienced and solved the same problem? Ask and find out who can help you Where to find a network Finding a place to network, where like-minded business owners are present, is not that difficult. Whilst you should be networking all the time taking the opportunity to promote yourself where ever you can it's more effective if you can meet people who are there to do the same thing; you can get onto the same wavelength that much quicker. Here are some possible networking opportunities to think about: Your local Chamber of Commerce, BNI group, or business club – as well as hosting their normal meetings (which are great networking opportunities anyway) they may hold regular networking sessions which are dedicated to putting business people together Government advice agencies most countries have government bodies which have the remit of helping local small businesses, some of them may already hold network meetings where they bring together a batch of new recruits. Check out your country's small business advice agency websites to see what support they can offer Trade Associations your industry may have an association that holds regular meetings. Although you are interacting with businesses in the same line you will still be able to find solutions to problems and pick up new ideas. Who knows, if you establish a good rapport with another business, they may be happy to refer surplus work to you or tap into a unique specialization you may have? Seminars keep a lookout for seminars being run for small business owners. As well as being informative, they are a great networking opportunity, especially over coffee and lunch when you have the chance to start a conversation going along the lines of, How do you think you're going to apply that point we learned this morning in your line of business? In just this one question you will have found out what business they are in and one of the problems they are currently facing. If you're lucky, you may be able to offer help as well as one extra sale! Anywhere and everywhere remember to network all the time! Never miss an opportunity to tell people what you do. You may only get a successful hit in one out of a hundred contacts, but one sale may be enough to make it all worthwhile! Where and when are meetings likely to be held? Formal networking events can be held over breakfast, lunch, and dinner. Breakfast sessions are popular because it allows business owners to start the day on a positive note, leaving the remainder of the day free for business as usual. But how good are you at holding a sensible conversation at 7 o'clock in the morning? If you don't look or sound your best in the early morning, then you had better find an alternative! The best networking events are where you are free to work the room and not be tied to a table with food being served. What to prepare As with any marketing promotion, networking should be thoroughly prepared for. Badly presented sales pitches lead to lost sales; the same goes for networking. So what should you do before attending a networking session? Step 1: Know your products and services inside out. If you are only just starting out, make sure you are fully briefed on all the ins and outs of your product. Step 2: Write and rehearse an opening statement to the question What do you do? This may sound like an easy question but try thinking of an answer on the spot and at the same time make it some good! Not so easy. Write a clear and concise statement, which encapsulates everything about your business. Remember, this is your chance to impress! Having decided on your opening line, rehearse, rehearse and rehearse. It has to be word perfect and confident-sounding. Step 3: Make sure you have enough business cards. You don't want to scribble your number on the back of a napkin! Not very professional. Step 4: Double-check the venue and time. You don't want to turn up late and miss any opportunities or appear to be lacking in time management skills. Step 5: Dress to impress. Make sure you are neat and tidy everything a successful small business owner should be. Step 6: Leave your house/office in plenty of time to make sure you don't arrive totally stressed out You're off! You have arrived at the venue and if this is your first time, what are you likely to do? Find the nearest corner and pray that someone doesn't approach you! Networking, especially the first time, can be nerve-wracking. It does take a degree of confidence but over time this gets better.
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