Here’s what it will mean for players, developers and the future of video gamer the best life experience in the world.
In 1979, a group of disgruntled Atari employees decided to quit and create own company was the world first game development company, producing and publishing titles for other companies platforms 43 years and the company that is now has been bought by one of the major platform owners in the industry, Microsoft, for a blistering us$68.7 billion dollars the largest sale in the history of the video game industry. A massive in terms of the game franchises Microsoft now has control over it now owns franchises such as Call of Duty, Diablo, Candy Crush and big dollar acquisitions new in the video game industry one of the largest video game companies in 2008, when merged with in us$18.9 billion dollar Microsoft and Sony regularly development studios to take over their intellectual properties (IP) and make them available exclusively on their platform Microsoft has become particularly aggressive in its approach in the last decade alone it has made a number of high profile purchases, including in 2014 for us$2.5billion, and in 2020 for us$7.5billion with the acquisition, Microsoft is now the third largest
This is all part of Microsoft video game business strategy, is less about selling game products and more about increasing subscription to its game pass service similar to services game pass give subscribers access to a massive digital of game in exchange for a monthly fee. A user paying us$16 a month, that about us$400 million in monthly revenue with Microsoft now owns a huge new range of franchises it can make available through game pass, attracting even more users if it wanted, Microsoft might even make these franchises only available through game pass, forcing customers away from other words, it could pull consumers into its own exclusive sphere this is now a common strategy now, through subscription based digital platform, we have all stopped being owners of product and instead have become renters this is also true of individual video game. Call of Duty, hearthstone, are no longer that players purchase once, but are instead their own ecosystem in which players are encouraged to continuously meanwhile, the companies that own these titles can further their company value with the purchase of Microsoft has effectively purchased a city of existing renters in the player ecosystems of Call of Duty, hearthstone, and many other titles that tens of millions of players already committed to closed ecosystem, including many in the difficult to penetrate Chinese market playing can be formed for more personal data and more rent over the coming years, however, Microsoft might decide to take keep more of these acquired franchises for its own platforms for a PC player, this might simply mean having to transition away from steam to the Microsoft game store if they way to access the franchises an inconvenience, but hardly a radical change.
PlayStation and Mac players, the situation could be more dire, and they might find having to purchase a PC or an Xbox if they want to play new entries to these franchises in the future
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