How to get Maximum Profits From Free Reports

What is the Business Model?

Let's Start,

As you can guess from the title of this article, the basic business model here involves a free report. Free reports are one of the best methods of building a list, "but" few realize that they can be an excellent revenue building tool too. The great thing about this business model is that if you are already giving away a certain type of free report, then you could be 90% of the way to creating instant revenue from your reports.

So, the simple structure for this business model is that you create a useful “How To” report in a market where there are numerous people looking for the information and there exists the possibility of a reseller market. You create an option page for the free report as you would if you were just building a list, "but" you add on an upsell page offering the resale rights (to the upsell offer).

The Free Report

To paraphrase George Orwell, “not all reports are created equal”. Free reports that are a sample of a main report are great for list building and for pre-selling a high-priced product, but they are not suitable for this model. The ideal report to make this business model work well is a standalone report that the gives useful information focusing on a specific outcome.

Examples of reports that would work well are:

- How To Build An Affiliate Review Site

- How To Make Your First $100 Online

- How To Get Your First 500 Subscribers

All of these reports fall into the How To Make Money Online or Internet Marketing Niche, but other good niches for this business model include Network Marketing and any Business to Business markets. All these reports have a double value. They are useful for new people into the niche in question because they contain great information, and they can easily be reused by your customer to build their list.

The standalone nature of the report is important. This means that the report can be used outside a traditional sales funnel, or it can be used by your customer to begin building their own sales funnel. This is another great reason for your customer to decide to buy the rights you offer them on the upsell.

Keep It Simple

As with most activities, keeping things simple will save you time and effort. In this instance, I recommend that you create a simple and standardized report format. An MS Word or OpenOffice document with basic formatting (Title, Subheadings) that runs to about 10 pages with no fluff or filler content is the goal here.

Creating a standard report format means that you can create multiple (ideally sequential or thematically related) reports that all have the same clean and elegant style. It also makes it easier to sell multiple upgrades to your paying customers, as you will be creating what the publishing sector calls a ‘House Style’.

From your customer’s point of view they are getting a predictable quality report each time (making it far easier to make repeat purchases), further, if you have a very clean and simple style it will be easy for your customers to make a small modification to create their own in-house style. As before, this makes it easy for them to purchase and re-purchase more reports from you.