Korean Wave or K wave is the increase in global popularity of South Korean culture. The world is obsessed with South Korea be its Music, Eye-catching scenery, Food, Beauty, Fashion. Finding Army or Blink among peers is common these days.
Let's look into the contributing factors to K-Wave:
K-Pop:
BTS, the most popular and biggest Boy Band breaking their own records, needs no introduction. Their socially conscious music winning the hearts of billions of people across the world with their catchy music, storyline, visuals. Apart from this, their contributions to UNICEF through Love Myself campaign has caught the attention of the world. K-pop stars bring a whole new meaning to fashion. 'Gangnam Style', 'Dynamite', 'Money', 'Love Shot' shook the world.
K-Drama:
Charming characteristics, Different Plot twists, locations, OST's makes people hooked up with K Dramas. K Dramas are hit and popular in every country. O TT platforms with millions of users and uncountable shows are attracting viewers with K-Dramas. Even Netflix has introduced so many K-Dramas in order to gain viewers. 'Squid Game', 'Goblin', 'Crash Landing On You' has gained the highest viewership across the world.
Food:
A table full of side dishes and different types of Noodles is mouth watering. The tasty and healthy dishes makes you fall in love with them. South Korea is famous for being the land of kimchi. South Korea fans are familiar with Kimchi, Kimbap, Ramen, Tteokbokki, Seaweed, Fish cake.
Fashion:
Korea is the fashion powerhouse in Asia. The Diversity of Fashion Industry, Young Designers, colorful fabrics, Vibrant prints are influencing the world. Seoul Fashion week is a global fashion event held twice a year where we can find promising new Korean designers. Harmony and a sense of community are important traditional values in South Korea, and you can see the crossing of that even in Korean fashion.
Tourism:
South Korea offers beautiful coast, stunning beaches, beautiful islands. In 2019, around 66.2 percent of tourists stated that they chose South Korea as a travel destination for shopping. It's a perfect travel destination for every season. 'Seoul Tower', 'National Museum', 'National Park' are most visited places.
Language:
Korean is an increasingly important language on the world stage because of South Korea's powerful economy, geopolitical importance and growing presence in Asian pop culture. Hangul is a beautiful language developed by King Sejong. Hangul only has 24 letters, which makes the learning easier and quicker. K-Pop and K-Dramas are another reason for learning Hangul.
K-Beauty:
Korean Beauty stands for everything revolving around South Korean beauty, skincare, cosmetics and make-up. This includes South Korean cosmetic brands, trends, habits, routines and beauty ideals. Korean Glass skin has been on trend these days. People are trying their 10 step skin care routine. K- Beauty products are also more often designed for export. Beauty Products are popular even in men.
Technology:
The country is home to global leading electronics and IT companies such as Samsung Electronics, LG Electronics, and SK Group. South Korea had the fastest average internet connection in the world and Highest mobile internet penetration in the world. Video games are considered to be a major social activity. PUBG, League of Legends are widely known in the world of Pro-gaming.
Conclusion:
K Wave has been on rise since 1990s. People bored of their regular content are addicted to K-Dramas, K-Pop. Learning Hangul, Visiting South Korea, Attending K-Pop Concerts, Joining Fan Clubs, Enjoying Korean Food, has become a trend. World being in Lock down is addicted to Korean content. The Wave's been rising steadily.
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