International desi food: Why Indian food items launched by global food chains

Maharaja Mac

Its chicken counterpart is known as the Big Mac in other parts of the world but it becomes Chicken Maharaja Mac in India. Its potato and peas patty coated with Indian spices and breadcrumbs, served with sweet tomato mayo, fresh onions, and tomatoes in a regular bun is still among its most popular burgers. The veg and chicken Maharaja macs are one of the biggest burgers the chain has and is a part of its India menu. The burger became so popular and successful that it became the face of McDonald’s menu innovation in the country. It comprises chicken double patty, with habanero sauce, jalapenos, tomatoes and shredded onions, placed on cheddar cheese and a bed of iceberg lettuce.McAloo Tikki burger was first launched in India in 1998 by McDonald’s when the localisation of menu was not very popular. The signature burger of the burger chain combined the familiarity of Indian cuisine and the novelty of the humble potato patty to create its iconic burger. But the opposite happened; they ended up selling popular Indian snacks. Here is a compilation of some such popular dishes that are uniquely sold in the Indian market.Ever since it has opened, McDonald’s has become synonymous with burgers in India and is massively popular in metro cities and small cities alike due to its affordable range of burgers. International food chains entered the Indian market, hoping to westernise the Indian palate. Even the visitors from other countries have tried the burger on their visit to the country, according to the burger chain. The veg Maharaja Mac is made up of three slices of sesame-topped buns, corn-and-cheese patties, jalapeños, onion shreds, lettuce, cocktail sauce and cheddar cheese, sourced from Baramati, Maharashtra.

Biryani Bucket

The food chain has rolled out a bucket full of India’s favourite Hyderabadi biryani with an amalgamation of flavours. KFC’s biryani bucket is the latest entrant to the list. The biryani bucket has four different flavours to choose from, chicken biryani bucket, popcorn chicken biryani bucket, smoky grilled biryani bucket, and veg biryani bucket, and is available across KFC restaurants in the country. The highlight of the biryani bucket is the KFC’s signature chicken toppings and a side of spicy gravy.

Hara Bhara Kebab

Like others, Subway, too, has a desi twist to its Indian menu. Subway also has other Indian styles of wraps and salads, including Aloo Patty, Paneer Tikka, Tandoori Chicken Tikka and more. Subway is the ultimate stop for lovers of healthy food as it offers a variety of subs, salads and wraps made with healthy ingredients. Its Signature Wrap comes in a variety of flavours and one of them is the Hara Bhara Kebab which is served on tortilla, spinach base with Indian spices and fillings of one’s choice.

Starbucks Tea

Through this, 18 tea offerings, including an Indian signature tea, iced teas, brewed hot teas and tea lattes with layered flavours were launched. In 2017, Tata Starbucks Pvt Ltd announced India Spice Majesty Blend, their collaborative effort with Starbucks Teavana to bring an entirely new & superlative tea experience in India. Tata announced the introduction of the beverage as a core offering across its 88 stores in India. Starbucks is one of the most popular coffee chains around the world. The American multinational chain of coffeehouses in India introduced an Indian tea a few years ago.

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