Annika Elgeskog is one of the 1.2 million Swedes who use Instagram. And she loves it. Annika does not use Instagram just for her pleasure. She helps small business owners succeed by using Instagram. Annika says that her interest in Instagram was aroused early on. She immediately fell in love with the setup.
About a year ago, she was commissioned to help small business owners with their marketing. Annika got the idea to use Instagram to reach out to the companies' messages.
Facilitates Marketing
The biggest advantage of marketing on Instagram is that you do not have to write a lot of text and in that way, the process itself goes from start to visible result much faster.
A good tip for building a good relationship between companies and followers is to showcase your company. Feel free to see what happens behind the scenes. For example, staff and premises, but also events that take place at the company.
To quickly get a relationship with their followers, a professional image is one of the cornerstones, as Instagram is about building relationships.
People love to see who is behind it and what is happening at the company.
This is also seen in the gossip press and other media, so showing off your company, who you are, and what is happening is something that many find very exciting.
- Invite your personality and show what you are doing. Show your everyday life simply, advises Annika.
Common Mistakes
One of the most common mistakes when starting with Instagram is that you are not regular. Many start with the greatest zeal and end just as abruptly.
But there is no quick fix when it comes to Instagram. To think that you will get several hundred followers at once, you can forget.
It is important to nail down a strategy from the beginning and then follow it regularly.
More marketing tips for the company.
Do not skip, but work five days a week with your Instagram account. One picture a day is enough, it is a continuity that is important.
Be Consistent
but she also points out that you have to be consistent and show what your followers want to see. Do not mix in a lot of other pictures, but stick to pictures about the company.
Do not upload many pictures at once, it is better to stick to one picture.
The tip that Annika wants to give is that you use a third-party app and make a collage or upload a nice film of all the pictures.
Pictures with blue color go well.
Some studies show that images with blue color go very well.
It may be worth posting pictures with motifs such as the sea of blue flowers.
- I can get up to 20 percent more likes on blue pictures, says Annika.
The profile picture is the company's face
feel free to show yourself in the pictures, but let a professional photographer take the profile picture. It is the one that the followers see first and is the company's face to the outside.
But pictures where you, with humor and energy, participate, are just nice and show that you are dynamic and stand for your company.
Hashtag the right way
If you learn hashtags in the right way, you will reach more people with your message. Between seven and twelve hashtags per image is said to be optimal. Feel free to mix popular hashtags with unique ones. You can have your hashtag, which is specific to your business.
It must be relevant to avoid spam.
Experiment
Look at words and suffixes such as "small business owner." See if many have used that hashtag.
Look if there are words or endings associated with it. That way, you will find hashtags and images and can take help from it to see how it has been done. Engagement on all social media is important. This means, among other things, responding to the comments on your photos.
But it is just as important that you go in and comment on the pictures others post.
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