Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites to improve sales without the need to get more visitors.
The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your sales letter, not to your whole audience.
The second method is to publish testimonials and comments from your customers.
A good idea would be to publish both good and bad comments; that way, prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.
Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.
Offer quality bonuses to accompany the product.
When you offer bonuses that complement your product, your prospects will feel it's an excellent deal, and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.
Lastly, ask for the sale! So many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forgot to ask for the sale.
Give clear instructions on how to buy your product (e.g., "click the button to buy now!").
When it comes to your website, extra attention should be paid to every minute detail to ensure it performs optimally to serve its purpose.
Here are five important rules of thumb to observe to make sure your website performs well.
1. Do not use splash pages; Splash pages are the first pages you see when you arrive at a website. They normally have a wonderful image with words like "welcome" or "click here to enter." In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Please give them the value of your site up front without the splash pages
2. Do not use excessive banner advertisements; even the least net savvy people have trained themselves to ignore banner advertisements so that you will be wasting valuable website real estate. Instead, provide more valuable content, weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3. Have simple and clear navigation. You have to provide a simple navigation menu so that even a young child will know how to use it. Stay away from complicated Flash-based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.
4. Have a clear indication of where the user is; when visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will easily browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!
5. Avoid using audio on your site; if your visitor stays a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.
A lot of successful websites depend on returning visitors to account for a major part of their traffic. In addition, returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site.
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