The plague changed the way we lived. Schools, Visitor Delivering Family Strength at home, time distribution in our day to day, way of work and how to do business. Change has never been so necessary, so your company should not be left behind. Although difficult to deal with and the economic downturn, it is time for you to analyze the environment and find those opportunities that can make your business grow, even in times of crisis.
E-commerce
In India, at the time of the split, e-commerce had risen to 500%, completely changing the sales process. In fact, according to a study, 44% of Indians increased their costs during this time of violence, especially from buying high-quality products or items they did not buy, such as anti-bacterial gel and face masks. Moreover, it is true, in food-related purchases, both delivery and supermarket services. The digital marketing company also gets a lot of feedback from the e-commerce client.
Digital advertising
Regarding the relationship with product advertising, in a survey conducted by internet users during the epidemic, it was found that 70% of people follow a certain pattern on networks and, instead of finding annoying advertising, appreciate it. Among the key factors in engaging a product are:
- Contact Promotions and News
- Share your favorite information
- Provide comments from other users
- Connect and resolve doubts
This means that digital advertising, in the era of COVID-19, is a practice you must acquire in order to grow your business digitally. Also, depending on the statistics and interesting points, it is easy to change the standard advertising in Internal Marketing to cover all your customer needs.
Entertainment and education go hand in hand with marketing
There are two major stages of the epidemic: entertainment and education. You may think that it is not directly related to your product; However, there are ways to meet these needs by ignoring the business line: quality content for Internal Marketing.
Who better than you, an artist, to share relevant information with your audience? You can use your blog or social media to share exciting and informative content with your fans. Remember that both categories work in different categories to attract and engage your customers.
Apps
All companies are different, in products, services and ideas and, although a large part of the growing use of apps is related to entertainment and videos, it is important to note that bank transactions, service payments and home delivery have also shown significant growth.
It is important that, within your new practices, apps are more likely to exist, whether to sell your products, offer a service or share your site advertising.
Variation in payments and sales
With the growing trend of online shopping, cash payment is a growing option, so flexibility in payments and transactions is an important factor in attracting and retaining buyers. Expansión states that, “according to the Mexican Association for Online Sales (AMVO) regarding their purchases during the last hot sale, for 80% of online users, the presence of multiple payments is a key factor in purchasing; 27% decide to leave if there is no preferred payment method ”.
Alternative payment methods, the need in the event of a disaster
It is fair to say that card billing is not the only solution, these days there are bank transfers, prepaid cards, and grocer vouchers are your options.
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