With the Xiaomi 12 series launching soon in China on Dec 28, Xiaomi has recently taken to social media in China to hype up and promote its upcoming flagship lineup.
The founder of Xiaomi, Lei Jun, in particular, has been very fond of the standard model of the Xiaomi 12, because it is the first compact flagship that Xiaomi will be releasing to the market in years. Through his Weibo post, he described the compact Xiaomi 12 as “one small size for phone, one giant leap for flagship-kind”, a callback to the famous line during the moon landing: “one small step for man, one giant leap for mankind”
The reason why Xiaomi wanted to launch a compact flagship this year was that many older Xiaomi users who have not upgraded yet are using compact flagships such as the Mi 9 SE, Mi 8 or even the Mi 6 released back in 2017. Many users cited the reason that they hesitated to upgrade was that the latest flagships from Xiaomi, such as the Mi 11 and Mi 11 Ultra, had screens that were just too big for one-handed use, and were just too big to fit in pockets.
Xiaomi has received much feedback from its users and had done some market research themselves in the industry for the past year. They noticed the lack of compact Android flagships had made many Android users, including Xiaomi users, switch from Android to iPhones, because iPhones come in a more compact and lightweight design, while still being able to retain the important flagship features of the bigger screen Pro Max lineup of iPhones
With the Xiaomi 12 series launching soon in China on Dec 28, Xiaomi has recently taken to social media in China to hype up and promote its upcoming flagship lineup.
The founder of Xiaomi, Lei Jun, in particular, has been very fond of the standard model of the Xiaomi 12, because it is the first compact flagship that Xiaomi will be releasing to the market in years. Through his Weibo post, he described the compact Xiaomi 12 as “one small size for phone, one giant leap for flagship-kind”, a callback to the famous line during the moon landing: “one small step for man, one giant leap for mankind”
The reason why Xiaomi wanted to launch a compact flagship this year was that many older Xiaomi users who have not upgraded yet are using compact flagships such as the Mi 9 SE, Mi 8 or even the Mi 6 released back in 2017. Many users cited the reason that they hesitated to upgrade was that the latest flagships from Xiaomi, such as the Mi 11 and Mi 11 Ultra, had screens that were just too big for one-handed use, and were just too big to fit in pockets.
Xiaomi has received much feedback from its users and had done some market research themselves in the industry for the past year. They noticed the lack of compact Android flagships had made many Android users, including Xiaomi users, switch from Android to iPhones, because iPhones come in a more compact and lightweight design, while still being able to retain the important flagship features of the bigger screen Pro Max lineup of iPhones
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