Assalam-o-Alaikum.
I hope everyone is well.
I appreciate your thoughtful feedback.
According to your solicitation, we have begun liberated from cost preparing of Menial helpers
Today is address #2.
The subject of today is very interesting and significant.
It's shopping for products.
This indicates that you have set up shop on Amazon; how do you do this? All of that was discussed in lecture 1.
Now that the shop is open, we need to find the item to sell. Let's look for something to sell on Amazon.
I'd like to dispel a few myths in this section.
When Amazon arrived in Pakistan, numerous individuals inquired whether we could sell on Amazon because we had shoe and garment factories and produced handmade goods.
Please do not offer those products for sale.
Watch this video first because I'll explain the requirements for selling on Amazon. If your product meets those requirements, I have no objections to selling it on Amazon.
Thus, let's begin.
Which products should and shouldn't be sold on Amazon?
You need to know; that any item sold should not weigh more than half a kilogram.
Because it will be beneficial to you, try to keep it as light as possible.
There is a rationale behind it.
Since we operate from Pakistan, we choose to work under the FBA (fulfillment by Amazon) business model on Amazon.
We convey our stock to the Amazon distribution center and as we get the request, it is Amazon's liability to convey that request.
At the point when we will send a gigantic stock to the Amazon distribution center and we accomplish like to chip away at via air conveyance items.
Thus, at whatever point we discuss via air, we ought to ensure that our items be of little volume and less weight.
Keep in mind that lightweight materials should be used for the work.
After this, whichever product you intend to sell, check to see how many other people are selling the same item and how well their social profiles are.
Presently you will ask, what a social profile is?
What does this mean? How many reviews do they have? What is their score?
If you want to work in the United States, your rival's average rating should be between 700 and 800, in my opinion.
Sorry, but ratings should be at least 4.5 and reviews should be between 700 and 800.
Please take note of the distinction between reviews and ratings.
Numerous visitors simply provide star ratings ranging from 1 to 5. A product with 4.5 stars indicates that it is good and has fewer returns and refunds.
Similar to this, if a product has a rating of 3 or 2.5 stars—the average of competitors on the first page—then it is likely that customers are dissatisfied and will return it more frequently.
When researching a product, the following consideration should be kept in mind: "The product that I am going to sell, is it fragile?" Is it considered a "dangerous good"?
For instance, are chemicals involved? Or does it run on batteries?
which is regarded as a dangerous good due to the possibility of blast or fire.
And since I mentioned that glass products are fragile, you should avoid them because they may break during shipping, and even if Amazon delivers them, there is a chance that the customer will have to return them because many of them may arrive damaged.
Ideally, the price of your product should be at least $20, and your profit margin should be around 25%.
This means that you should sell a product if you make 25% profit on it.
After this, we must determine whether the product we intend to sell requires Amazon certification.
For instance, if you sell anything related to health, Amazon may request specific certifications.
This might lead you into a complicated situation that will be difficult for a newcomer.
On Amazon, there are gated and ungated categories, as I will technically explain.
If you want to work in the gated category, you need to get approval from Amazon, also known as "pre approval," and you have to provide any certifications that Amazon requires.
You must now identify the keyword. A catchphrase is somewhat name of your item.
It is the name that customers use to search for your product on Amazon.
We consider keywords to be "the sum of words that people search on Amazon," so the real name could be something else.
Therefore, you must also check the keyword you're using to see how many people are searching for it.
For instance, if you say that I own a shoe factory where we also produce "Khussa" and that I would like to sell it on Amazon.
You need to know how many Amazon customers are buying Khussa right now.
How would you determine the number of people seeking it?
That has to do with the number of searches. referred to as "keyword search volume" by us.
How many people are looking for the name of your product? You should work on it if the search volume is high.
However, search volume is only one factor. Let me provide you with a simple formula for the product.
You should sell a product with low competition, high demand, and high profit margins.
Good news if your product satisfies these three requirements.
In addition, it must not be a hazardous good, be lightweight, or be fragile, as I have previously explained.
You should also determine whether or not your product is current.
Similar to the beginning of a trend, the sale increases and then decreases completely, rendering your stock worthless.
Products related to fashion should be avoided because fashion is always changing.
Fashion is constantly evolving, just like jeans and t-shirts. Therefore, your product will not sell if you have a lot of stock and fashion becomes out of style.
Also, don't work on products that are only available during certain seasons, like summer and winter.
For instance, if you decide to sell an ice cube bucket, summertime is when people will buy it. But what will you do in the winter?
We must choose products that are appropriate for all seasons and generate a steady revenue and sales.
To sell any item you ought to likewise know regardless of whether that item is patent?
There could be a problem for you and your account could be suspended if you sell a product with a patent design.
As a result, being aware of all of these things is crucial.
Another characteristic of Pakistanis is a preference for selling only manufactured goods.
That won't happen, then.
Another very important point that I want to make is that you need to keep in mind all of these parameters; Your product shouldn't have a time limit on it.
You cannot sell anything that has an expiration date. Because inventory on Amazon may remain in stock for an extended period of time before expiring, rendering it useless to you.
You are aware that all food products have a shelf life.
There are numerous other products with an expiration date; for instance, if you own a tire factory and wish to sell tires for bicycles or tractors, there are many such products. First and foremost, this product does not fit our criteria (I am merely citing an example). There is a time limit on tires.
Therefore, you shouldn't just sell any product that has an expiration date because if the product exceeds the limit, you'll have a problem.
I have now gone over the fundamental parameters with you. Ensure that these criteria are applied to any product you intend to sell on Amazon.
You must sell your product if you believe it is in high demand, has low competition, and a high profit margin.
These are the fundamental criteria and parameters.
Now that you say you've applied a lot of filters to products, please tell us where we can get so many ideas.
For thoughts, there are numerous simple ways.
Find bestsellers on Amazon and click on them. Begin looking into new products.
On Ali Express, locate bestsellers. On Amazon or Ali Express, you can locate it by typing bestsellers into the search bar.
On Amazon, Ali Express, and Ali Baba, you can get a lot of great ideas. You'll start coming up with a lot of ideas before moving on to other products and so on.
We also employ another strategy in which we visit "store friends" of sellers to spy on their products and other products they are selling.
In addition, there is the eBay-related website watchcount.com.
It will display the watch count, which indicates which product is most frequently searched for.
After that, you can get ideas from Amazon's broad keywords.
For example, if I type "spoon" in the search bar, I might get "bamboo spoon," "teaspoon," "collapsible spoon," or "travel spoon," so Amazon will show me all generic results for "spoon."
Also, we use the minus string method, which involves typing some keywords into the minus button and getting a lot of ideas.
The best technique that I found is to go to alibaba.com and type blockbusters of 2021 and search it.
A useful filter will appear in the form of "country wise," which indicates which nation the suppliers are from.
From that list, you choose Pakistan, and you find a product that you can export to the United States or Europe.
So, these are some of the concepts and methods I've shown you.
Now I'm going to tell you to get ideas from other tools-based methods.
We make use of a few tools when searching for products on Amazon.
Helium 10 is the most important tool, and it has a subtool called x-ray. Frankenstein, Magnet, and Black Box are used.
These are all sub-devices of helium 10. The Jungle Scout chrome extension is then utilized.
We make use of Viral Launch's market intelligence. We get competitor data and their selling prices from these tools. Do they consistently sell? Are they consistent in their reviews? This matters a lot.
If you're looking for any product, don't sell it if sales are inconsistent.
Why? because you must not sell these products if only two people are making the sale, which is called a "brand dominant product."
Additionally, you should steer clear of such products if you believe that Amazon is listed as a seller in the data of your first-page rival.
Because your chances of selling decrease where Amazon sells.
Additionally, you must determine whether revenue and reviews are consistent.
While composing a catchphrase, keep in thought that your watchword ought not be a longtail catchphrase.
Focus on keywords with short tails, such as bamboo straws, and please refrain from using silicon-collapsible, washable, reusable straws.
This will be a long keyword, which customers typically do not purchase.
You should imagine yourself as a customer and type what they would type.
So, just like this, we get data from the tools, and we also get a lot of data like helium 10 (I'm referring to concepts here).
You then proceed to Black Box after visiting Helium 10. It will query your search query.
Then, in order to generate a specific amount of revenue, you will apply all of the filters, such as the $20 product, a rating of 4.5, and a review count of 500-600.
Let me repeat: the product you're looking for must generate at least $20,000 per year in the United States, for instance.
Numerous coaches would suggest $10,000. Some people believe that $10,000 should be the average amount sold.
It all depends on how much money you have in your pocket and how much capital you have.
If you play with a larger budget, there will be a lot of risk but also a lot of money made. Therefore, you can also think about $10,000.
If you work in the UK, the average revenue of your rival should be £6,000.
So, some of the ideas are as follows: Black Box provided some concepts to you.
How would you determine "what is the search volume of your keyword" in a similar fashion? You can get this from the sub-device 'Magnet'.
The "merchant word" tool is another one we use to measure search volume.
The advantage of using this tool is that when you search for your keyword on Merchant Word, it not only displays the volume of searches for your keyword but also the specifics of all relevant keywords.
As a result, we collect data in two ways. The first is done by hand, while the second is done with tools.
How would we manually know? It goes without saying that if you type in any keyword, you will get results for the entire page. From there, you can look at reviews and ratings, figure out how much competition there is, and find out what the average selling price is. Is it really $20?
Another important thing to check is whether the results for any given keyword are comparable or not.
Additionally, we manually create an Excel sheet in which we enter complete competitor data and keep track of their price, sale, and BSR.
Using tools, we carry out the same activity.
We combine these spreadsheets at the end and decide whether or not to sell this product.
I hope you are aware of the steps you need to take in order to sell on Amazon.
Create a spreadsheet, collect data from tools, and manually look for products for at least a month to analyze that product.
The less likely you are to lose money, the better your product research is.
Otherwise, Amazon has a failure rate of 95%.
You can ask any questions about this blog in the comment section. That will be answered by me.
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