Here’s the good news:
You don’t need to spend a single cent on acquiring traffic.
Now, don’t get me wrong. PPC ads and Facebook ads are both massively effective for your online business. But they require time, money, and effort.
What I’m saying is this: Even if you’re a startup with $0 to spend on marketing, you can still drive traffic to your online store.
How?
By using the awesome free traffic sources I’m going to share with you in this article.
Let’s dive right in!
Tips #1: Your blog
If you’re neglecting your eCommerce store’s blog, that’s a huge mistake. Your blog is possibly the single most important website traffic sources in your arsenal.
Here’s why:
Organic search traffic from search engines like Google is some highest-converting traffic you can possibly get. It's far better than banner ads or social media marketing. But there's one caveat...
Ranking your store on Search Engines requires backlinks from other websites. And getting backlinks to product or category pages is really freaking hard. Or time consuming, if you're writing guest posts.
Getting links to high-quality blog posts or infographics, however, is MUCH easier.
Plus, even if you do rank your product pages on Google, you’re still limited to the keywords around your products. Once you rank for them, you hit a ceiling.
Quality content can help drive even more free traffic and leads to your site. For example, if you had a leather shoe store, you could rank for something like “How to care for leather shoes” using your blog
If you feel a panic attack coming on at the thought of sitting down at your laptop and banging out a 2,000 word post, don’t worry - you’re not alone.
Many eCommerce store owners, like you, struggle with writing blog posts.
That’s why we wrote a complete guide to eCommerce content marketing. So go check it out!
Tips #2: Use Buzzsumo
Input a topic or a website, and this tool will show you which are the best-performing articles according to social shares.
Let’s say your eCommerce store sells hair extensions and one of your competitors is Lux Hair.
Simply go to Buzz sumo, search for luxyhair.com, and you’ll be able to see which of the content on their website has been shared widely.
3-buzzsumo-content-ideation-1
As seen in the above screenshot, this How To article got an impressive 5.6k shares on Pinterest.
Now, you shouldn’t be copying your competitor’s content or paraphrasing their entire article.
But definitely use this as inspiration for your brainstorming sessions.
By understanding what types of articles get the most shares, you’ll find it easier to generate blog topics that are well-received by your audience.
Tips #3: Ask your audience what they want to read about
This one’s pretty straight-forward:
Set up an automated email campaign so that the minute someone subscribes to your newsletter, your email provider delivers a thank-you note to their inbox.
In this thank-you note, ask this person what type of content is the most relevant to them.
If you’re a fashion eCommerce store, your options could be:
Celebrity styles and inspiration
Useful advice and fashion tips
Round-ups of the latest products
You get the idea!
Now, don’t get me wrong. PPC ads and Facebook ads are both massively effective for your online business. But they require time, money, and effort.
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