Virtual Reality and Augmented Reality this technology trend has primarily been used for gaming thus far, it has also been used for training, as with Virtual Ship, a simulation software used to train U S Navy, Army and Coast Guard ship captain's. In 2021, we can expect these forms of technologies being further integrated into our lives Usually working in tandem with some other new technologies we’ve mentioned in this list, AR and VR have enormous potential in training, entertainment, education, marketing, and even rehabilitation after an injury. Either could be used to train doctors to do surgery, enhance theme parks, or even enhance marketing, as with this Pepsi Max bus shelter. The global AR and VR market is expected to grow to $209.2 billion by 2022, only creating more opportunities in the trending technology, and welcoming more professionals ready for this game-changing field. Some employers might look for optics as a skill-set, note that getting started in virtual reality doesn’t require a lot of specialized knowledge - basic programming skills and a forward-thinking mindset can land a job; another reason why this new technology trend should make your list of lookouts! What’s the difference between VR and AR? Both technologies are garnering intense interest in their possibilities for marketing, gaming, brand development, and entertainment. According to recent research by Deloitte, almost 90% of companies with annual revenues between $100 million and $1 billion are now leveraging augmented reality or virtual reality technology. Let’s look at the differences between these two technologies and some current examples of how they are being used to improve marketing, customer experience, and brand building. Virtual reality immerses people in experiences, often a lot of expensive technology such as headsets. Augmented reality, starts with a real-life view of something (such as the camera of a mobile phone) and projects or inserts images onto the screen or viewer. Both offer an innovative way to immerse customers in an even more engaging and personal experience. And if you’re in marketing, the ability to show people what using a product is huge. But it is easy to get confused by the terminology. What is the exact difference between virtual reality and augmented reality? We’ll break it down for you and share a few examples of each. Today’s Virtual reality can make people feel they’re walking through a forest or performing an industrial procedure, but it almost always requires special equipment such as bulky headsets to have the experience, usually in games or avant-garde, movie-like “experiences.” And if you’ve ever attended a Virtual reality film festival, you know that it often takes a lot of time, effort, and help from the presenters before you can see such an immersive experience, and it can sometimes be hard to forget you’ve got a humongous headset over your face. For this reason, virtual reality is only just starting to be used for such things by promptly as Walmart employee training, high-end brand experiences, as well as in gaming and high-concept works realms.
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