How Use Integrated Marketing to Deliver Results

If you are looking to maximize your marketing revenue, you need to develop an integrated marketing campaign. An integrated marketing campaign uses more than one method to get the message across to your audience. Integrated marketing can also mean a marketing campaign that uses the power of different types of media to move the suspect through the customer process. The most successful marketing campaigns start with the type of media that certain hopes use on a regular basis. For example, the Y generation interacts more with direct email. Research has shown that people who fall into this category of consumers spends a lot of time opening and reading their emails. If so, you want to make sure that your first contact with Y-generation prospects is in line with their preference for direct marketing messages. Once you have decided where to start, you need to think about other media that regularly use your target component. Following the example above, let us assume that the same people who read their email and check their email regularly. At least two of the targeted marketing methods, you're ready to start planning your next integrated marketing campaign. Start with an end in mind. When looking to sell a product, you need to think about the audience, the message, the offer, and the timing of your campaign. After identifying the appropriate marketing vehicles / media for your use, develop the marketing components consistent. You want the look, feel, and tone of your communication to be related to all types of media when they are different. Most importantly, link to your unique marketing proposal for all marketing contact points. To continue with the example above, let's imagine that we will be selling widgets in the lower part of our Y-generation viewers. We will start with a specific email episode that explains the needs of our audience and that our widgets are the only ones that come with a guarantee of a refund. Recipients of the episode are invited to visit a special web page that provides a product demo. The same message is sent by email to the same audience - to ensure maximum exposure. When visitors enter our special web page, they enter the code to access the demo. At the end of the demo, browsers are given a discount when placing an online order and query form. Prospects wishing to delay their purchase may request additional information on the provided questionnaire. For people who have entered their code to access the demo but have not purchased, the email is generated with an even more aggressive offer - trying to modify it. This can be done with different tracking URLs or codes that need to be entered before viewing the demo. This is very similar to those marketing campaigns that use discarded shopping carts! For those who are asking for more information, a representative of the telemarketers may contact them, and emphasize our important message points as a guarantee of a refund. This integrated campaign uses email, email, webpage, and phone. However, similar campaigns can use any of the additional appropriate media types (advertising, public relations, outsourcing, etc.). The key is to produce an integrated marketing campaign with a consistent message. Once you have completed your campaign, it is your time to evaluate the results and decide what generated your greatest response. Has your specific marketing piece generated a visit to your web page? Have those users changed? What about your email? This information will be helpful in conducting similar marketing campaigns in the future, providing guidance for fine-tuning used media, messages, and / or your offer. It is also important to emphasize that integrated marketing should be promoted by your audience's communication preferences. Develop a deeper understanding of how your audience makes decisions and the types of media they use to collect and analyze product information. Then make sure you include these types of media during your marketing campaign. Never forget, "Media Is A Message."