Our Startups series looks at companies and founders who are innovating in the fields of athlete performance, fan engagement, team/league operations and other high-impact areas in sports. If you’d like to be considered for this series, tell us about your missionTell us about yourself, CEO & founder Gary Jomrich: “I'm a typical immigrant. I came to the United States in 2000 and worked for a large Swedish company. Slowly started my first company in the food industry, had a couple of restaurants in New York. By 2010, I started a consulting firm in the food industry, which is still running. We basically import European products into the United States. I'm a vivid triathlete, and I'm also a very untypical triathlete. I'm short and thick. For that reason, nutrition for me is super important, especially when I train. Basically, just keep my energy levels and my performance up. It's all about recovery, really. I couldn't really find anything that really helped me. So, in 2019, when I trained for an Ironman in Austria in Carinthia, I decided to basically build my own app and my own platform that is actually an online nutrition coach—and not just a macro or calorie counter.”Who are your co-founders/partners? “I’m the main founder. My wife, Klara, is my co-founder. She’s a sports nutritionist.”
How does your service work? “We analyze an athlete. We offer some 130-135 sports with different positions. If you're a football player, it's not limited to the sport of football, but you also can enter lineman or wide receiver. Based on your personal data, your age, your height, your weight, what season you are in—are you in an offseason or a training season? Or are you tapering or are you having a game every weekend?—and based on that, we measure your daily caloric output, look at your planned workouts and finished workouts and provide you with the exact amount of macros and micros and calories you need to recover perfectly. We also very much consider nutrition, nutritionally scientific facts like blueberries and antioxidants, for instance. Our food is there to make you recover better, to help your body recover better, so you can go out the next day and feel better and do it again.”
What problem is your company solving? “We are doing the same job a paid nutritionist does, including not only telling an athlete, ‘Hey, this is the combination of macros you need to eat,’ but we also get them the exact recipes to achieve that. They're actually going to have an exact combination of ingredients they can cook. We're not an after-the-fact company, but we just go, ‘OK, so here's your 10K run at a high-intensity training and now eat, let’s say, 30% of protein.’ That's what we do. We also go and say, ‘Hey, this is the amount of calories you need to eat and this is the exact recipe you need to cook to achieve that throughout the day, throughout the week, throughout the year, including shopping lists, including links to Amazon Fresh and so on, so you can order your food online.’ ”
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