How to Write the Perfect Article Footer
It is essential to write a good article footer to increase your chances of getting back-links and visitors. As an article marketer, you have an excellent information footer where there is a potential payoff.
Get the footer right, and you will enjoy consistent traffic of interested visitors for years.
Misunderstand it, and you have wasted your time and energy by giving away helpful information for free.
In Article Body, it seems imperative that you invest in your readers and provide them with helpful information for free.
Anthropological studies have shown that "reciprocity" is a profoundly rooted theory of human interaction. When people are given something for free, they usually want to "balance" their "mental account."
Footer allows you to "fix the mental imbalance" by inviting the reader to visit your website or buy your product/service.
I hope you resist the temptation to sell anything directly on the footer. It is advisable to take a smooth approach for maximum click-through rate.
Here are my recommendations based on my article marketing experience for an extended period.
1) Separate your footer by the explicit delimiter from the rest of the article, clearly indicating where the piece's body ends and where the footer begins. I use the line made with asterisks.
2) Try to keep the footer as thin and straight as possible.
I had footers that read like small brochures of all the work I have done in my life and all the services and products I offer. I am now embarrassed when those footnotes are repeated on my websites on the internet. Thank you to all the readers who found some value in my articles and reprinted them as I thought. It's not surprising that I did not receive much click-through traffic from those early articles: no one's fault but mine.
These days my footer is only two lines. One line leads to the landing page, which writes my ebook well. The second line is an invitation to join my free writing tips newsletter.
3) Briefly describe who you are in the first sentence of your footer. Do it as concisely and relevant as possible.
For example, you may have previously worked as a longshoreman, race car driver, math teacher, and Navy pilot. However, if your article is about car racing, your readers do not need to know other details of your past. Bring your credentials as a race car driver and ignore the rest.
Note: The biographical summary you provided must be clear and not made for the article only.
Here are some biographical summaries for your footer given as imaginary examples:
(After an article about cooking :)
"Ugur Akinsi is a professional chef with 20 years of restaurant experience."
(After the article on politics :)
"Ugur Akinse is Professor of Political Science at XYZ University."
(After the article about writing :)
"Ugur Akinse is a Fortune 100 writer with 22 years of experience."
4) If your website does not automatically generate clickable links, you can type your footer URL as follows:
"Please visit http://www.MyWebSite.com."
This creates a direct link. When your readers click on it, they will be redirected to your favorite destination.
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