Why is it important to send a follow-up email?
Statistics show that 70% of consecutive emails stop after one unanswered email, thus missing out on a chance to change expectations. In contrast, campaigns that send out follow-up emails are 22% effective, and a four- to seven-message email series receives three responses. Therefore, do not hesitate to follow your lead, as this can be beneficial in most cases:
Tracking emails allow you to access opportunities that missed your original message, forgot to reply, or never saw your email as it goes to its spam folder or is deleted.
Your person may have received the email at the wrong time, so a second attempt may be more effective.
Chaser emails make your directors feel special, help keep your product high in their minds, and build trust. You can take advantage of these benefits by using email templates that are customized for you.
Sending tracking emails improves your customer service, as improper tracking appears to be the client's biggest complaint. In fact, 70% of customers may stop doing business with your company if they believe you do not care.
Tracking is a sure way to improve your revenue, as 80% of non-traditional sales require at least five emails from the first contact.
Email sequence allows you to customize your message and content to have more opportunities to attract your recipient.
Lastly, if you email the wrong contact for the first time, tracking may help you finally reach the right person.
What to say in the tracking email
So, now you may be wondering how to write good tracking emails that will help you build trust with your audience and increase conversions. The point here is to recognize and encourage your recipient to respond. Keep in mind that a longer message may be postponed, so try to write a short voice. Also, before you start writing, keep in mind the purpose of your tracking message.
Write an interesting title line
Did you know that about half of recipients open emails based on their topics, and two-thirds of recipients report emails as spam if they do not like the topic line? With these statistics in mind, the value of writing an attractive title line cannot be overstated. Here are a few tricks to add an ante:
Do not use "just follow" header lines. They do not give any value and can simply be ignored.
Keep your subject in line with the email subject, and never deceive the recipient with false promises.
Words like “tomorrow” can help create a sense of urgency and increase open prices by 10%.
Using emoji can increase the opening rate by 56%.
Skip the title line. Although common, this method can cause your email to open 8% more often.
Try to stick to the correct length, which can be 41 letters or 7 words.
Whatever strategy you use, be sure to keep an eye on the title of the book. It is also a good idea to tailor your message to your audience based on their location, used devices, etc. For example, if your recipients usually check their mailboxes on a mobile phone, it is best to keep your subject's lines short so that they are clearly displayed. On smartphones.
Add a context
Due to the large amount of emails people receive in their daily inboxes, it is important to add context to ensure that your recipients remember you. This is especially important if it is your first follow-up email or if you have recently written to the recipient.
To establish a relationship, you can add a reference to your previous interaction, such as the last email you sent. Here are a few examples of openers you can use:
I just wanted to track the email I sent [on the day].
Nice to see you at our online event [event name].
Ever had a chance to check out [a document or link] I sent you [on time]?
Just follow along to see what you think about [the event or topic].
You can find great tracking templates on the HubSpot blog and, if you still have doubts about whether to interfere with your email sequence, be sure to check out these email tracking samples that will not cause annoyance.
Add value
Remember that people do not have time to read long songs that do not help them. Therefore, be sure to provide value for each transaction. Sharing a freebie like a webinar, case study, template, or any other app would be great.
You can also add value by providing relevant information that will be helpful to the expected one. For example, if you use a travel blog and guide enthusiastic travelers, share interesting tour trails with famous destinations, packaging tips, or even the latest news from the tourism market.
Use the call to action
Lastly, it is time to clearly state the purpose behind your email. Use a call to action to get your student to complete an action, such as answering an email, calling you, registering on a website, completing a survey, sharing his or her opinion, etc. Here, there is no need for ambiguity. Choose clear language when encouraging your recipient to take action. Therefore, they will not feel like you are wasting their time, and you will have a higher chance of getting an answer.
You can find four good driving techniques in action, as well as 20 CTA examples, in our blog.
Stay optimistic
No matter how many characters you type in the sequence, keep the positive tone. It’s easy to take it personally when people don’t respond to you, but blaming will only make things worse. Always think of good intentions behind people's actions and avoid expressing any negative feelings.
Adjust your height after not receiving a response
Lastly, make sure you change the height of each subsequent email and make it easier. For example, after introducing your solution in the first book, you could talk about yourself and your business in the next book and ask additional personal questions in the third.
When to send follow-up emails
In email marketing, the time is
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