SEO FOR BEGGINERS
Search Engine Optimization (SEO) Search Engine Optimization refers to improving a website’s visibility in search engines by improving its content, structure, and appearance. In other words, search engine optimization (SEO) refers to all those things that you need to do on your website so that Google can find and display your site higher in organic (unpaid) search results. A popular misconception is that Google ranks websites based on how many times they’re mentioned on other sites. The Difference Between SEO and SEM SEO and SEM are two very different approaches to marketing on search engines like Google. SEO stands for Search Engine Optimization and is about optimizing your website for search engines like Google. SEM stands for Search Engine Marketing and is about optimizing your website for paid search listings like sponsored ads in Google. Why Should You Care About SEO? Search engine optimization, or SEO, as it’s more commonly known, is a marketing strategy that helps increase traffic to your website. Without traffic to your site, you can’t expect anyone to buy your products or services—the end goal of any online business. So how do you go about achieving higher search rankings in Google and other search engines like Yahoo! and Bing? It takes more than just optimizing on-page elements like keywords and heading tags. Keyword Research Keywords are what people search for online. Keywords are used to determine your content’s relevance, meaning, and popularity. Keyword research will help you choose what words and phrases people would use to find your business. For example, if you were starting a bed and breakfast, keyword research might reveal that romantic getaways are a popular phrase searched by guests looking for overnight accommodations in cities. SEO for Beginners Ranking Checklist – Best Practices For SEO Before launching a website, you should start with a checklist to ensure you have everything in place for SEO. This isn’t meant to be an exhaustive list of every single thing you can do for SEO, but some general best practices that will get your site on track towards ranking well in search engines. These include Ranking Checklist – Keep Doing These Things, Even If They Don’t Pay Off Yet! It’s easy to get discouraged when you first start pursuing SEO and online marketing. Why isn’t my website ranking on page one? How come I haven’t gotten any calls yet from people asking about my services? Why are some of my competitor’s websites always on top, while mine never moves up more than a few spots? These questions come up frequently as you begin to delve into SEO. Long-Tail Keywords vs. Head Keywords Long-tail keywords typically have a lower search volume, but they convert better than head keywords because they attract customers who are specifically looking for products or services in your niche. When you optimize your page for long-tail keywords, you’re creating content that attracts your ideal customer. Use Social Media To Get Backlinks And Traffic (Bonus Tip!) The easiest way to get backlinks and drive traffic to your website or social media page is by publishing high-quality content. Getting other sites and their authors to share, like, and link to your work can be difficult unless you have a following of your own—but starting a social media account can help you get there
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