Google Trends is a free tool that provides statistics and other data on the popularity of specific search phrases on both Google and YouTube. There are several reasons why it has become such a popular source for big data research and applications. It provides a platform for observing customers' search information by providing rich statistics on search data. Better yet, Google Trends is simple to use, not only in terms of data collection but also in terms of comparison opportunities.
There is a proven link between a consumer's desire to scour the Internet and their willingness to make a purchase. When a person searches for specific products or services, it's a sign that they're likely to buy them as well. Of course, a person's prior knowledge is important during the search process and, eventually, final decisions. Simply put, the more information a person has, the better their search results will be.
Consumers access a variety of information sources by using search results to insert their own keyword-filled searches. However, due to the inevitable large number of search results, they do not use all (or even half) of their resources. This usually indicates they don’t look past the first page of Google search results. According to DataForSEO, business owners that wish to increase sales can use Google Trends to rank better on search engine results page(s) (SERP). It’s like wielding a magic wand, really.
But first, you must learn how to use it.
1. Examine the trends in keyword volume.
You may see a keyword’s trending volume over the last year using Google Trends.
What is the significance of this? Because seeing those that are gaining traction gives you a leg up on the competition, allowing you to produce content around the industry-relevant keywords that people are genuinely looking for.
For example, if you use a keyword research tool like Soovle or Jaaxy, you'll only get the search volume number; however, Google Trends allows you to forecast a keyword's future performance.
In a similar line, Google Trends can assist you in avoiding keywords that are not trending well.
But how can you tell if a keyword is actually popular or just a fad? All you have to do is change the trending timeframe; if you stretch it to the past two to four years, you'll be able to tell the difference between a trend and a blip.
This also allows you to spot seasonal keywords, such as those that have a quarterly surge. You may want to get in on those specific terms, but it’s always good to know how to tell them apart from the true trendsetters.
2. Look for keywords that are related to your topic.
Another useful aspect of Google Trends is its ability to suggest comparable phrases that are also gaining traction. If you already know your main phrase, search for it and then scroll down to the “Related Queries” table. Google Trends will show you terms that are closely connected to the one you looked for and rank them in order of percentage popularity. Both acts perform a lot of heavy lifting in terms of market research.
3. Take note of the words "Breakout."
On occasion, Google Trends will substitute the phrase "Breakout" for the percentage ( percent ) search traffic. Please pay special attention to that since it indicates that the keyword's popularity has risen by over 5,000 percent. However, don't misinterpret the quantity; it doesn't imply that the keyword is overused or difficult to rank for – just the reverse. You should get on the term as soon as possible because it may not yet be competitive. If you're quick enough, you can sit and relax atop the Google Search page.
Is it possible that it's all too wonderful to be true?
Possibly. These "Breakouts" are frequently fads. It's not a good idea to construct your entire company strategy around them because they'll most likely (and frequently rapidly) fall out of favor. However, if done at the appropriate time, it can be a wise move for a few months' worths of traffic and a coveted spot atop Google Search results.
4. Keep an eye out for the similar blog and video topics.
It doesn't end there, though. As previously said, Google Trends can help you find relevant terms to a search, but it can also provide insight into related themes to consider for future writing. Another table called "Related Topics" can be found on the "Related Queries" table. This doesn't show exact search phrases, but it does give you a sense of what people are looking for.
When you change between “Rising” and “Top,” the latter will display topics that receive many monthly searches, even if they aren't necessarily rising. On the other side, “rising” will return results for people who are currently trending. After you've narrowed down the keywords you want to rank for, make a list of blogs, videos, and social media posts connected to these topics.
These broad subjects can help you generate content that anticipates emerging trends, which is beneficial for SEO.
5. Use optimization to go local.
This function is ideal for brick-and-mortar establishments that cater to a local clientele. As previously said, completing a "search" is frequently associated with the purchase of goods. You can utilize search activity analytics to monitor, analyze, and even predict whether a product, service, or novel idea would be acceptable to a local audience as a business. Check out Google Trends' "Interest by Subregion" for even more information. While you may live in the same country as millions of others, different cities, states, and subregions may have different keyword trends.
6. Don’t overlook new keyword suggestions.
Google Trends has even more arrows in its quiver, with five extra options to choose from.
• “Default Web Search.”
• “Search by Image.”
• Use the “News Search” feature to find out what’s new.
• “Shopping on Google.”
• “YouTube Search” is a search engine that allows you to find videos on YouTube.
The information gleaned from these can be used to locate popular topics and inquiries from various potential market sectors. While you won’t get precise phrases, you will get real-time data on searches that peaked in the last 24 hours.
Just be wary of focusing too much on keywords that are only relevant for a brief period of time.
7. Make use of LSI keywords.
Finally, let's take a look at an often-overlooked SEO feature: using LSI keywords. LSI stands for "latent semantic index(ing)" and refers to computer software that can learn a wide range of synonyms based on context. This ground-breaking AI uses mathematical techniques to discover the connection between a word and its notion within a piece of material. By displaying LSI keywords, Google Trends can aid with on-page SEO even more. Assume you've written a blog post about Bitcoin. Google will show you a list of terms that are closely related to a core keyword if you use "Related Queries" and "Related Topics."
All you have to do is use these terms in the proper context or in a way that makes sense in your blog entries (remember to avoid random keyword stuffing).
Contextual elements will only become more important as Google Trends advances and get more complex. Context can be added in several ways:
• Adding new keywords with the "Compare" tool
• Searches can be filtered by country or category.
• Searching the internet
One of the hallmarks of a seasonal search is this. Because Google Trends is highly relativistic, you should always consider the context. The results aren’t compared to the total popularity of trends but rather to the past success of your chosen keyword. Take the term “beauty pageants,” for example. This was a popular search phrase before the pandemic, but if you look at beauty pageant trends over the last year, you’ll notice that it’s at an all-time low. If you change it to “2005–present,” the graph will show consistency, similar to recording a steady heartbeat.
Conclusion
With current consumers’ needs increasing and Google’s algorithm is updated, we’ve arrived at a time when utilizing Google Trends data is more valuable than ever. If you’re willing to roll up your sleeves and look beyond the basics, you’ll discover unique insights that can drastically improve your SEO.
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