Major television networks have always controlled what you watch, when you watch and how often you watch your favorite programs. With the social development of Web 2.0 including social media and online movies and video, major television networks can no longer shut their minds to their entertainment for entertainment.
Chris Anderson (author of Long Tail) nailed it in his head ... In his book, he predicted that TV viewers would spend more time online than watching TV. Those who have been watching will have fun by going to their favorite websites (doing whatever they enjoy more than watching TV). Chris predicts that people will spend their time becoming more involved in their "long tail" interests.
This practice is bad news on social media!
The Internet provides viewers with an enjoyable experience because they can see, see, and hear what they want and when they want it. Major television networks no longer have the capacity for social entertainment and intelligence sharing.
To make matters worse ... with the advent of DVR (digital video recorders), there are fewer people watching television commercials (the life of major TV networks). The average person with access to the Internet spends 4 times more time online than watching TV. The success of advertising on television is declining and making things worse, 90 percent of DVR owners quickly move forward with television commercials!
The fact is, people hate ads. We all know that breathe when you are too busy with your favorite TV show just to be distracted by 2 minutes of commercials. Many people have learned to ignore ads, even when watching them!
All the major brands you see on television are well aware of the fact that their advertising dollars are not as well invested in television commercials as they once were. These major brands, including BIG 8 in advertising, have long been regarded online as a form of advertising for a long time now.
For the first time in history, thousands of people will share in a fundraiser for major television stations. Millions of dollars will be paid in arrears to the "main group" of our trading partners ... No hype intended or stated!
PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to deliver a 5-second audio ad to website visitors. It is a way for advertisers to direct their 5-second audio ad to their interests, demographics, and locations.
The revenue from Big TV ads is declining because PPP provides advertisers with an affordable advertising solution that has been providing a good return on investment (ROI) for over 2 years. PPP provides advertisers with a way to reach their target audience and is the only media outlet whose appearance and placement of ads are guaranteed by an independent third party.
PPP is new, 2 years old ½ in operation, has over 66,000 advertisers and over 550,000 websites that offer PPP ads to their visitors.
The 550,000+ websites that provide these ads are currently responsible for the distribution of 43 million 5-second audio advertisements per month to advertisers.
If you do not understand completely you should revise it agin.
You must be logged in to post a comment.