You've been running AdSense ads on your site for some time, and you think you're right in 99.99% of cases where you don't make money. Many people are frustrated that they are not generating the revenue they expect. And this is at the level of traffic as well as click = through rates
There are several ways to convert traffic to AdSense traffic, and here is a short list of them with a description of each.
The first thing you need to do is tune up the content of your site. For some people this is not an option (for example if you are running a forum it is very difficult) most people can make their AdSense sites a real cash cow.
To get started, you need to find out what your site's keywords are. One of the best tools for this job is SEO Density Analyzer.
Then take this list of words and search the Overture Search Inventory or Google Ads sandbox to find out which words might work better than the ones you currently have.
Since then, try to focus on what appears in the keyword suggestions you receive on your site. Try to include those keywords or at least some related keywords in the links on your site.
The way Google AdSense works is a sure way to increase your revenue because you will get good ads in your AdSense banner, like you get good Google PageRank.
It is also important that you constantly add new pages to your site. This is very important, because the more pages you have, the more likely you are to get more hits on your ads.
It is also important that you choose the right format for your AdSense banners and the best locations for them. Although this is a very broad topic, you should know that the top three Google AdSense formats are: 336 × 280 large rectangles 300 × 250 medium rectangles and 160 × 600 skyscraper.
Make sure you choose the right colors for your ads, as they will be perceived by visitors as very different (or just badly worse) than the content of your site as a banner that has nothing to do with the site itself.
Make sure these ads are in the place where they will make the most profit. Most of the time, that location is said to be right before the actual content of your site starts.
On pages with a long text body, you'll find skyscrapers to do a better job, as users spend more time interacting with them. Also, for sites with news or similar items, you may be in a better position to stay at the bottom of your content, because when people finish reading your story and are looking for something else.
If you have a lot of text on your page, you should use more AdSense units. Just make sure not to overdo it, as you will find that you get very low CTR and low revenue. Then you are getting first place by using this technique improperly. You can add up to three units at most, so use them wisely.
Google AdSense is a preview tool that lets you visualize which ads will be placed on your page and can be very useful as a testing tool.
Make sure you respect the AdSense policy regarding click fraud. As a pointer. You can place a picture next to your ads, just be sure to leave some space between them to make sure visitors aren't considered encouraging them to click on the link.
Of course, there are other ways to increase AdSense traffic to your site, but they also serve as a great starting point for increasing revenue.
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