If you’ve been running AdSense ads on your site for quite a while. And you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Some people feel frustrated that they cannot generate handsome revenues they expected, and this is down to traffic levels as well as click-through rates.
Several ways to turn traffic into AdSense traffic. And here is a short list of them with a description for each.
The first thing that you need to do is tune up your site’s contents. While for some people this isn’t an option (if you’re running a forum for example it’s a lot harder) most people can make their AdSense sites veritable cash cows.
To begin, you should find out what your site’s keywords are. Basic technique in SEO (search engine optimization) known as keyword density verification. The best tool for this job is SEO Density Analyzer.
You should take this list of words and find the Overture Search Inventory or Google Ads Sandbox to search out what other words could be doing better than what you currently have.
Try to keep your site focused on the things that appear mostly in the keyword suggestions you receive. You should try to include those keywords, at least some related keywords. As often as you can in the links on your site.
Because of the way Google AdSense works. This is a sure way to increase your earnings because you’ll get better ads in your AdSense banners, similar to how you would get a better Google PageRank
It’s also important that you continuously add new pages to your site. This is very important, as the more pages you have, the higher the chance is that you’ll get more hits on your ads.
It’s also very important that you choose the appropriate formats for your AdSense banners and the best locations for them. While this is a much wider subject. You should generally know that the top three Google AdSense formats are: 336×280 large rectangle. 300×250 medium rectangle and 160×600 skyscraper.
Make sure you choose the appropriate colors for the ads, as making them too different from your site’s content (or just different in a bad way) is sure to make visitors regard them as banners which have nothing to do with the site itself.
Make sure these ads are positioned where they’ll generate the highest amount of profit. Most times, that location is said to be right before the beginning of your site’s actual content.
Pages with a long text body, you have to find skyscrapers to do better, simply mostly users get exposed to them for more time. Also, for sites with news or similar items, you might find a good position to be at the bottom of your content, because that’s when people are finished reading your story and are looking for something else to do.
You have to use more AdSense units. Then you have a lot of text on your page. Just make sure not to overdo it because you will find that you might get a lot lower CTR and low revenues than you were getting in the first place by employing this technique inappropriately. You have to add three units, so use them wisely.
There’s a Google AdSense Preview Tool that will let you visualize what ads would get served on your page. And it can come in very handy as a testing mechanism.
Make sure you respect the AdSense policy regarding click fraud. As a pointer. You could place a picture next to your ads, just make sure to leave some room in between in order to make sure this isn’t regarded as encouraging visitors to click the link.
There are more ways to increase AdSense traffic from your site, that helps you to serve as a good starting point for income maximization.
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