If you’ve been running AdSense ads on your site for quite a while, and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel sad that they cannot generate the revenues they expected, and this is down to traffic levels as well as rates.
There are different ways to turn traffic into AdSense traffic and here is a short list of them.
First thing you need to do is tune up your site’s contents.
To begin, you should find out what are the keywords of your site. SEO (search engine optimization) is known as keyword, density verification. For this job is SEO Density Analyzer is a good tool. Then you should take this list of words and search the Overture Search Inventory or Google Ads Sandbox to find out what other words could be doing better than what you currently have.
Keep your site focused on the things that appear mostly in the keyword suggestions you receive. Include those keywords, or at least some related keywords, in the links on your site.
Because of the way Google AdSense works. It can increase your earnings because you’ll get better ads in your AdSense banners, similar to how you would get a better Google PageRank.
It is also important that you continuously add new pages to your site. This is very important, The more pages you have, the higher the chance is that you’ll get more hits on your ads.
It’s also very important that you choose the appropriate formats for your AdSense banner and the best locations for them. While this is a much wider subject, you should generally know that the top three Google AdSense formats are: 336×280 large rectangle 300×250 medium rectangle and 160×600 skyscraper.
Make sure you choose the good colors for the ads, as making them too different from your site’s content (or just different in a bad way) is sure to make visitors regard them as banners which have nothing to do with the site itself.
Make sure these ads are placed where they’ll generate the highest amount of profit. Most times, that location need to be right before the beginning of your site’s actual content.
Also, for sites with news or similar items, you can find a good position to be at the bottom of your content, because that’s when people are finished reading your story and are looking for something else to do.
You can use more AdSense units in your page if, it is along text. Not overdo it because you can find that you will get a lot lower CTR and lower revenues than you were getting in the first place by employing this technique inappropriately. You can add only three units, so use them wisely.
A Google AdSense Preview Tool that will make you visualize what ads would get served on your page, and it can come in very handy as a testing mechanism.
Just sure you respect the AdSense policy regarding click fraud. As a pointer, you could place a picture next to your ads, just make sure to leave some room in between in order to make sure this isn’t regarded as encouraging visitors to click the link.
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