Search engines determine their ranking based on two things:
1) Is your site relevant? (optimized for certain keywords)
2) Is your site important? (many links return to your site from other sites)
When you keep both of these things in mind, then only you are guaranteed to make an impact. Your degree of success depends on how hard you work and how many other people you are competing against (and how hard they are working).
Optimizing your site for keywords is the easy part. (See http://www.divinewrite.com/seocopy.htm for more information about SEO copy.) Creating links back to your site is more challenging--and time-consuming (especially considering Google's dumping link filters). Happened - see http:// www.divinewrite.com/googlelinkfilter.htm). But it can be done; And you don't need a big budget.
The key to topping Google on a budget is writing articles.
Here's how it works…
Step 1) You are an expert in your field so you have the knowledge that other people want.
Step 2) You write a useful article - sharing your hard-earned knowledge and expertise.
Step 3) Submit your article on recognized "article submission" sites on the Internet.
Step 4) Publishers of online newsletters, ezines etc. collect content from these sites for free.
Step 5) Helpful, well-written articles are brought out by thousands of publishers around the world.
Step 6) The only condition is that they must publish the article on your site with a working link.
STEP 7) 300 people publish your article - you get 300 links back to your site.
Below are some frequently asked questions about article writing that will help you to write your articles and manage your campaign.
Q) What should I write about?
a) Write about what you know. Make sure it's related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). For example, if you are a manufacturer of industrial plastics, you might write an article -- or series of articles -- on how to best handle Teflon tubing prior to installation. Once you think about it, you'll probably find that there are hundreds of articles you can write that are helpful. You may have some of them already partially written in your instruction manual or installation guide etc. Another good idea is to think about all the questions customers and potential customers ask. These questions show you what interests people. If you write an article answering each of these questions, you'll get published, and you'll also show yourself to be a credible expert. (You can even reduce phone support times!)
Q) How long should my article be?
a) The best articles are only as long as they should be. Keep it short and sweet - there's nothing wrong with a 400-word article. In the same way, if you only need 1500 words to say, that's fine too.
Q) What type of writing should I use?
a) Simply write in a style that your audience is comfortable with. If they're old school, don't write like I am. Don't use contractions, don't end sentences with prepositions, and don't start sentences with "and" or "but." But if they're not old school, just use conversational English. In fact, the more you include yourself in the article, the more engaging it will be. The key is to make it readable.
Q) Should I focus on keywords?
a) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you need to optimize your website for specific keywords, you should also optimize your articles. If possible, convert keywords back into links to your site. And always try to include keywords in the headline and byline of your article. And don't worry about being seen as spam; If your article provides good quality information and guidance, it will not be seen as spam by search engines, even if it is heavily keyworded.
Q) Where should I submit my article?
a) There are hundreds, if not thousands, of submission sites on the Internet. There are too many to include here. Do a search for "article submit"
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