How To Top Google By Writing Articles:
Search engines determine their rankings based on two things:
1) Is your site relevant? (optimized for specific keywords)
2) Is your site relevant? (Many links to your site from other sites)
Only when you focus on these two things are you guaranteed to make an impact. Your success depends on how hard you work and how many other people you're competing against (and how hard they work).
Optimizing your site for keywords is the easy part. (See http://www.divinewrite.com/seocopy.htm for more information on SEO copy.) Building links back to your site is very challenging – and time-consuming (especially with Google's damping). Considering the link filter – see http://www.divinewrite.com/googlelinkfilter.htm). But it can be done; And you don't need a big budget.
The key to topping Google on a budget is to write articles.
Here's how it works…
Step 1) You are an expert in your field so you have the knowledge that other people want.
Step 2) You write a helpful essay – sharing your hard-earned knowledge and expertise.
Step 3) You submit your article to recognized "article submission" sites on the Internet.
Step 4) Publishers of online newsletters, ezines, etc. collect content from these sites for free.
Step 5) Helpful, well-written articles are snapped up by thousands of publishers worldwide.
Step 6) The only condition is that they publish the article with an active link on your site.
Step 7) 300 people publish your article – you get 300 links back to your site.
Below are frequently asked questions about article writing that will help you write your articles and organize your campaign.
Q) What should I write about?
A) Write about what you know. Make sure it's relevant to your business (so you can use keywords you want to rank for) and helpful (so it gets published). For example, if you are a manufacturer of industrial plastics, you could write an article – or series of articles – on how to best handle Teflon tubing before installation. Once you think about it, you'll probably find hundreds of articles you can write that are helpful. You may even have some of them already partially written in your instruction manuals or installation guides etc. Another good idea is to think about all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article that answers each of these questions, you'll get published, and you'll show yourself to be a credible expert. (You can even reduce phone support time!)
Q) How long should my essay be?
A) The best articles last only as long as they are needed. Keep it short and sweet – there's nothing wrong with a 400-word essay. By the same token, if you need 1500 words to say all that, that's fine too.
Q) What type of writing should I use?
A) Just write in a way that your audience feels comfortable with. If they are from the old school, don't write like me. Don't use contractions, don't end sentences with prepositions, and don't start sentences with "and" or "but." But if they're not old school, just use conversational English. In fact, the more you include yourself in the article, the more engaging it will be. The key is to make it readable.
Q) Should I focus on keywords?
A) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you need to optimize your website for specific keywords, you should also optimize your articles. If possible, turn keywords into links to your site. And always try to include keywords in your article headline and byline. And don't worry about being seen as spam. If your article provides good quality information and guidance, it won't be seen as spam by search engines even if it's too keyword-rich.
Q) Where do I submit my essay?
A) There are hundreds, if not thousands, of submission sites on the Internet. Too many to include here. Search for "submit articles" and find only those that are most applicable to your industry and offer the most subscribers. Alternatively, you can buy a list.
Q) Who will publish my article?
A) Usually people publish pre-written articles because they want "eyes on paper". In other words, they want to generate traffic to their site. Helpful articles are one way to do this. It also establishes them as authoritative authorities on a particular subject. And it promotes customer loyalty. There are hundreds of thousands of companies (perhaps even millions) that publish online newsletters, ezines, and article pages. No matter what your industry is, you'll find plenty of people who are interested in what you have to say. In fact, once some publishers see you as a good source of conten,They keep coming back looking for more (and even emailing you asking if you can send them direct).
isher notifies you when they use your article. Of course, most don't bother to do this, so it's a good idea to set up a Google Alert (http://www.google.com/alerts) that notifies you when your URL is published on a web page. . Google doesn't pick them all up, but it picks up a lot. Whenever you receive an alert, you make sure that no changes have been made to the article and that the link to your site is working.
Q) Will the publisher change my article?
A) No, usually not. Changing subjects is just extra work. In fact, this is why publishers love good articles and consistent content providers – because it means they don't have to do any extra work. Many of my articles have been published, and I do not recall a single instance of an article being altered without my permission. If you are concerned about this, you can add a directive not to modify the article in your publishing terms.
Q) Can I get an SEO copywriter to write and submit my articles?
A) Yes. Any SEO copywriter should be able to write keyword rich articles and submit them to several high traffic article submission sites.
Q) What kind of information will I need to get an SEO copywriter to write my article?
A) You need to tell your SEO copywriter something like, "We want to write an article that helps people install Teflon tubing. The kind of people who will be doing this… they will be doing this." Because… our ducts have the advantages… the difficulties they will face are… the key steps for a successful installation are…” Using this information, your SEO copywriter can write a very readable article. Must be able to put together something that is bound to be published.
Q) Does my reputation suffer if my article appears on a bad site?
A) It shouldn't be. Most dodgy sites will either be irrelevant or have very little traffic. If the site is irrelevant, the publisher will not attempt to publish your article. If it is relevant but has very little traffic, very few people will see your article there. And besides, even if your article appears on a dodgy site, it probably won't be converted because – dodgy or not – publishers don't create extra work for themselves. So your original presentation, content, and intent will not be affected. Write a good article, and it will always reflect well on you, no matter where it is published.
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