Search engines determine their rankings based on two things:
1) Is your site relevant? (Optimized for specific keywords)
2) Is your site important? (Many links return to your site from other sites)
Only when you address both of these aspects are you guaranteed to make an impact. Your degree of success depends on how hard you try and how many others you compete with (and how hard they try).
Optimizing your site for keywords is the easy part. (For more on SEO copy, see http://www.divinewrite.com/seocopy.htm.) Building backlinks to your site is much more difficult and time consuming (especially given Google's dampening link filter – see http://www.divinewrite.com/seocopy.htm) ://www.divinewrite.com/googlelinkfilter.htm). But it can be done; and you don't need a big budget.
The key to beating Google on a budget is writing articles.
Here's how it works…
STEP 1) You are an expert in your field, so you have the knowledge other people want.
STEP 2) You write a useful article – sharing your hard-earned knowledge and expertise.
STEP 3) You submit your article to well-known “Article Submission” sites on the Internet.
STEP 4) Online newsletters, magazines, etc. publishers collect content from these sites for free.
STEP 5) Useful, well-written articles are captured by thousands of publishers around the world.
STEP 6) The only condition is that they publish the article with a functional link to your site.
STEP 7) 300 people publish your article – you will get 300 backlinks to your site.
Below are some article writing FAQs to help you write your articles and manage your campaign.
Q) What should I write about?
A) Write down what you know. Make sure it's relevant to your business (so you can use the keywords you want to rank for) and useful (publish). For example, if you are an industrial plastic manufacturer, you could write an article or a series of articles on how best to use teflon pipes before installation. Once you start thinking about it, you'll probably find that there are hundreds of articles you could write that could be useful. Some of them are even partially in your user manuals or setup guides etc. You can have it written. Another good idea is to think about all the questions that have been asked of you by customers and potential customers. These questions show you what people are interested in. If you write an article that answers each of these questions, you'll be published, and you'll also demonstrate that you're a trusted expert. (You can even shorten the phone support time!)
Q) How long should my article be?
A) The best articles are only as long as they need to be. Keep it short and sweet - there's nothing wrong with a 400-word article. Likewise, if you need 1500 words to say everything you need to say, that's fine too.
Q) What type of font should I use?
A) Write in a style your target audience is comfortable with. If they're old school, don't write like me. Do not use contractions, do not end sentences with prepositions, and do not begin sentences with "and" or "but". But if it's not old-fashioned, just use conversational English. In fact, the more you involve yourself in the article, the more interesting it will be. The important thing is to make it readable.
Q) Should I focus on keywords?
A) Yes! Yeah! Yeah! Any SEO website copywriter will tell you that just as you should optimize your website for specific keywords, you should also optimize your articles. If possible, convert keywords into outbound links to your site. And always try to include keywords in the title and signature of your article. And don't be afraid to be seen as Spam; If your article provides quality information and guidance, it will not be viewed as spam by search engines, even if it is very keyword rich.
Q) Where should I submit my article?
A) There are hundreds, if not thousands, of posting sites on the Internet. Too many to include here. Do a search for “post an article” and find the ones that best fit your industry and bid the most subscribers. Alternatively, you can purchase a list.
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