Okay, you have a domain name, structure and content. Now we come to the part where we talk about the middle ground. Yes, we will focus on two less popular topics, meta tags and keyword congestion.
Meta Tags
Meta tags blocks html code “tell” search engines what is on a particular site page. Meta tags do not appear on pages of your site, but search engines focus on them. Three different meta tags should appear on each page of your site.
The meta title actually serves as the page title. When you search on Google, the meta title is the first text underlined in each list. The content of the meta title should include keywords that you want to push as the most important ones listed first. Each word should not be entered more than 2 times and the total number of words should not exceed 13 words.
The meta description tag allows for the expansion of the meta title. Use short sentences to emphasize who, what, why and where your business is. Make sure all keywords in your title also appear in your description.
One of the most disturbing things about search engines is how they use meta descriptions. Most select only certain categories of your description. If your link appears in search results, the description may make little sense if it exists. Unfortunately, there is not much you can do about it.
Historically, meta keywords were the most important factor in the measurement process. How times have changed. Google doesn't even look at them, while MSN and Yahoo give them a limited amount. You should still use them, if there is no other reason then to force you to focus on keyword phrases when creating content.
Keyword congestion
Keyword congestion simply refers to how often keywords appear on a page as a percentage of the total text. A few years ago, it was a common practice to associate and hide keywords throughout the page. You will probably remember seeing pages with thousands of keywords written down. This is no longer valid and is considered a spam search engine.
Similar to the purpose of life, the percentage of keyword congestion is a hotly debated topic. Opinions and opinions ranged from 1.5 up to 20 percent. We recently tested a page with only a keyword on it, thus representing a 100% keyword density. The only search engine that responded was Yahoo, which ranked number 1 25 days before quitting. Apart from this test, the simple fact is that no one really knows the good crow, except for the search engine planners. Rumors have it that they are permanently confined to the Himalayan mountains, so there is little prospect of further information for them.
Our experience keyword congestion does not matter if you have text flowing across the page. The point of your site is to sell, so write a copy that fulfills that goal. When you have finished copying, turn it over to make sure the keywords appear at least once in the first paragraph. Do not force keywords into a sentence; just make sure they appear at least once. We have 1st level customers on Google, Yahoo and MSN with keywords ranging from .5 to 18.5 percent. Yes, these keyword levels are highly competitive and traffic-free.
In my opinion, meta tags and keyword congestion are less understandable. They are important features, but the content on your pages is much more than that. Be careful with your content, pursue a targeted linking campaign and levels will follow.
You must be logged in to post a comment.