The years I hear to think media we got clear on our tagline like your tagline isn't necessarily your vision your tagline isn't necessarily your mission some people call this like a value proposition really this is answering those questions this channel that you're watching right now our tagline is the best tips and tools for helping you build your influence with online video and therefore what we post on this channel is a lot of tools videos like how do you use your camera what's the best camera and a lot of tips videos what is shutter speed just came out recently you know tips on setting up a set up then tips like this like how do you start a YouTube channel and this is the bucket that we've created and so you're not gonna get a gardening tutorial on this you're not getting parenting tutorials on this channel you know what I mean like just like a clear vision for the channel if you want to break through the noise you don't want to be about a million different things if you try and chase five rabbits you'll end up catching none of them and how can anybody follow you if you're going in 15 directions most people are like well yeah I follow that health channel because I want to get healthy I follow that entertainment channel because imagine if you were watching Comedy Central you probably want to relax after work you turn on Comedy Central you're watching some comedy videos and someone comes on and is like boo boo boo breaking news here's a bunch of drama and here's what's happening in interrupted me I was on Comedy Central man I'm trying to chill out because it's kind of heavy in the world right now I was looking for a little escape you just mixed right like two different in two totally different both they're good we need news we need to stay informed but like comedy is comedy now can you blend things sure can you do variety channels fine good luck with that but all I'm telling you is you want to get clear on who are you trying to reach what's the problem you solve and this is what I've seen this is work for I'm gonna give you a bunch of examples this is work for tons of people in our community and in our programs like chase Tracey Gold fashion tips for women over 40 you know you're onto something when you get clear on not just fashion tips by the way fashion tips is way too broad man male or female street wear or formal wear you know what I mean age differences gen Z like there's so many difference in fashion tips she really narrows it down fashion tips for women over 40 probably reaching a lot of Caucasian women you know what I mean that probably looked like her because your vibe attracts your tribe she's growing by 200 new subscribers a month 22,000 views a month she's posting three videos a month she's got clarity on what's happening on her channel and those are the buckets she's posting her videos in this is techno dad did an interview with him on thick media he's making a thousand maybe three four thousand dollars a month in affiliate marketing right now you know we're a tech channel here we share tools for creators like smartphone accessories like right I'll cover home theater stuff I don't know anything about speaker wire and amplifiers he does his thing is home theater reviews and so it's a niche within a niche I just said both it's that it's double niching or double niching it's want to go multiple levels down when you're niching down right and so it's home theater stuff he's crushing it and doing really well
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