. Failure to understand how to make a piece of marketing "virus"
People often do what they call a piece of viral marketing if it is nothing more than a brochure and an ad. It's a great way to help yourself.
It is impossible to create a buzz. While there is no guaranteed formula for creating a viral marketing piece, there are many things you can do to maximize its effectiveness and its viral nature.
2. Failure to make it fun enough to pass
Whether or not there are external incentives to promote the spread of the virus, if you have failed to make an article or e-book interesting enough with high quality useful or interesting content, you have not been able to pay enough to transmit it.
If on the other hand it is very useful, high quality or pleasing, it will be passed on with or without any other incentives.
3. Failure to provide incentives to encourage people to convey your message
While there are many successes where the sender has not been rewarded for transmitting virus information, it works best if you can provide encouragement.
Provide prepaid incentives. Instead, provide an incentive for success.
When the desired result is achieved give them money, commissions, discounts, extended membership, more MP3 recordings, more articles, more eBooks, etc.
Whatever incentive you decide to use, make sure it is easy to sign up and easy to collect.
4. Failure to give people a reason to respond to your call to action
How to sell a piece of viral trailer to do so at the end, at the end, in a nutshell or in the resource box.
It doesn't have to be a strong voice, a promise of good manners that will motivate them to visit your website, call your 800 number or send an email to get anything you offer.
Experience has shown that motivation should be related to your product or service.
If you are a law firm, do not give a chance to win a Corvette or iPod. Too many unqualified people will sign up and waste your time in a row with them.
Instead, if you are a law firm focused on Intellectual Property, offer the free e-book "How to increase the value of your company with patents and trademarks."
5. Failure to successfully promote their virus campaigns
Because we have heard of some success stories where there is no need for promotion, it is easy to fall into the trap that yours and yours will be one of them. I'm not sure what the statistics are but most viral marketing needs to be promoted in order to be successful.
6. Failure to encourage others to pass it on
There is a good piece of advice you should use in advertising the virus - "you don't have it because you don't ask." Does your viral marketing ask the reader to pass this on to others? This can be done in the application box with something as simple as, "If you find this helpful, please forward it to others who may be helpful."
If it's an infected article and publish it on your website, have a button or link on the "Send to your friends" page. While it is true that the "Send to your friends" button will not make it dangerous on your own you will never know which "friend" you find may decide to promote it in their list of 100,000.
7. Failure to post anything less blockbuster success
While it may be good to repeat the success of viral marketing like Blair Witch, Hotmail, Purple Cow or ICQ those are rare.
Just because your idea falls short on that doesn't mean it shouldn't be done.
Suppose you were filming the effects of HIV and only achieved moderate success. The fact that you get free visitors to your site is great.
I love quoting Michael Jordan as he tries to get into baseball after his most successful basketball career.
"I can accept failure, but I can't accept not trying." Even if you do not think you can ignore Blair Witch's success, try it anyway.
8. Focusing on one piece of virus has a viral process
. Focusing on one piece of virus has a viral process
One thing I have noticed in my business career is that we often take John Wayne's disease, whether it is serious or going home.
We try ONE and if it fails we go home.
I don’t know about successful business people or successful marketing campaigns that take that approach. Instead of shooting it and doing nothing after that, create a process of creating, advertising, testing and evaluating ongoing viral marketing efforts.
9. Failure to evaluate and track results
To be successful you need to try different articles of the article or e-book;
check for bribery of various regulations; try different ways of promoting; approach different list owners.
Find all the features that can be tested in your project, check out the various combinations and rate the results.
10. Ignorance is different from verbal advertising
I fell in love with word-of-mouth marketing at the beginning of my consulting career.
After 10 years of consultation I reviewed every project I worked on, each client I worked for and wrote down the source.
To my surprise, 95% of them all came out of the mouth.
The good news is that it was cheap (free).
The bad news was unexpected and could not be controlled where needed as I needed to.
Viral marketing is like talking about what one person passes on to you but the usual word-for-word comes from another asking another if you know how to solve a problem.
It is more effective than proactive.
Viral marketing is effective.
Someone reading a viral article or e-book immediately thinks of 5, 10, 500 or 1,000 people who should know about this and email it or post it on their website or post it on their blog. The virus is not one person coughing into another person's face, it is just one person coughing in a crowded room causing it to spread like wildfire.
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