There is the benefit that selling on Amazon allows one to reach millions of customers, although it is subject to performance and quality standards. The two very popular ones that have the ability to kill your seller account are the Amazon Used Sold As New violation as well as the Amazon High ODR violation. Unless addressed in time, these issues may result in removal of listing, suspension of accounts or deactivation.
At Seller Pickle, we specialize in helping sellers resolve these violations with strategic appeal letters and personalized support.
What Is the “Amazon Used Sold As New” Violation?
This violation occurs when a buyer reports that the product they received appears to be used, even though it was listed as new. This can happen due to:
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Damaged or opened packaging
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Missing protective seals
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Slight wear or cosmetic marks
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Customer confusion or unrealistic expectations
Even if your product is brand new, poor packaging or shipping damage can trigger this complaint. Amazon treats this seriously to protect buyer trust and may suspend the affected ASIN or your account.
What Is a High ODR (Order Defect Rate) Violation?
The Order Defect Rate (ODR) is one of Amazon’s key performance metrics. It includes:
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Negative feedback
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A-to-Z Guarantee claims
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Chargebacks
If your ODR exceeds 1%, restrict your selling. Amazon High ODR violation should be viewed as a sign of negative customer experience, which indicates that something is wrong in your order fulfillment, customer service, or with the quality of your product.
Addressing According to How These Violations Can be Fixed
1. Know the Source of a Problem
Check out the customer complaints, responses and the reasons behind returns. Categorize whether the problem is associated with the packaging, shipment, the source of the product or accuracy in listing the product.
2. Gather Documentation
For a “Used Sold As New” violation, you’ll need:
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Supplier invoices
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Warehouse handling details
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Photos of your packaging and products
For a High ODR violation:
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Screenshots of resolved customer issues
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Evidence of refunds or proactive outreach
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Internal reports showing order improvements
3. Create a Solid Plan of Action (POA)
Your appeal must include:
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Acknowledgment of the issue
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Corrective actions taken
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Preventive measures to stop recurrence
4. Submit Your Appeal to Amazon
Submit your Plan of Action via the Performance Notifications tab in Seller Central. Be concise, professional, and focused on solutions.
Why Choose a Seller Pickle?
Appealing Amazon violations requires precision and deep understanding of Amazon’s expectations. At Seller Pickle, we’ve helped hundreds of sellers get reinstated after “Used Sold As New” and High ODR violations.
Our Services Include:
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Professionally written, personalized appeal letters
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Root cause analysis and strategy guidance
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Fast turnaround to reduce downtime
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Proven track record of successful reinstatements
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Ongoing support to avoid repeat violations
We understand how Amazon thinks—and we use that knowledge to give you the best chance of success.
Final Thoughts
Facing an Amazon Used Sold As New violation or a High ODR warning is stressful—but with the right support, it’s 100% fixable. Ignoring the problem or submitting a weak appeal can worsen your situation.
Visitwww.sellerpickle.com today to get started and protect your Amazon business the smart way.
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