If you want to put a video on your website you should have a good knowledge of basic video file types. What type of video file can you use? what are the advantages and disadvantages of each file type? These are some of the questions you should ask yourself before continuing to use the video on your web pages. There are three types of basic video files online. Mpeg, AVI, and Quicktime. I believe the Quicktime file type is very popular as most great entertainment and news sites use only their web pages. AVI is the oldest of the three main types of files. Windows-oriented video format but not the most popular due to audio and video compatibility and sync issues. Because the Quicktime format can be used on windows or macintosh computers, the AVI video file type loses its popularity every day. MPEG format is a popular video file format that uses its high quality output to enhance its popularity with the Quicktime format. Mpeg is used in video games, cd-ROMs, and other media that require high quality output. Another disadvantage of MPEG is that it sacrifices file size for digital quality. Mpeg video files are usually large. Another disadvantage of MPEG format is that you really need time and sophisticated hardware and software to convert a blank video into MPEG. And let’s not forget that MPEG format is not supported by Apple and macintosh which means that if you put MPEG video on your website, those macintosh users will not be able to see it. Quicktime is a well-known apple file type developed for apple users for macintosh but also compatible with IBM compatible devices and windows applications. The computer hardware and software you need to turn digital video into a Quicktime format is more expensive, compared to MPEG format. So it is very easy and cheap to make a video and post it on your website using the Quicktime format. In a nutshell Successful video marketing on the web is not just about criticizing the content of certain videos on your web pages, but also about effective video communication through video publishing and sharing on the web. If web users do not know the video, they will not click and play it; so your video will get clockwise. Therefore, you should inform web users that the "box" is a video; The best way to make it look like a video / VCR-like is to have a play button and pause where web users can click to play the video and pause it whenever they want to pause it. Let web users also know that this is a short video. No one wants to dwell on a 30-minute presentation of your company's history; Focus on your products / services and deliver your messages in the way you like within 2 minutes. Online video publishing has really taken over the internet in recent years, making video use for advertising, promotion, news and PR online an integral part of key strategies and a major business difference for online advertisers who want to communicate effectively about their product profile. and benefits in the shortest possible time.
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