What better way is there to promote your business than by distributing brochures? Say you want to have a garage sale. If you compare a black-and-white flyer with a full-color brochure, which one do you think will capture more attention?
- A full-color brochure is a sure-fire way to promote your business.
- A brochure is a single-sheet document that comes in several sizes. It can be mailed or personally handed out to people and is considered one of the best promotional materials. It is also a good selling aid.
- Whether you need them as product flyer catalogs or as trade show handouts, a brochure is the best format to convey the message that you want to send out.
- Promotional brochures can create a lasting impression and they leave a powerful message to the minds of your prospective clients and customers.
1. Choose The Paper.
Pick the right kind of paper to use. Choose fun and light color scheme when printing out brochures for businesses where the main target market is women. For businesses whose clientele are mostly men, choose more masculine colors and heavier paper. Some people go for coated papers to achieve a more vibrant, upscale look. Whatever color, thickness, and texture of the paper that you choose, make sure that it incorporates the message that you want to give out in the brochure. It is also good to somehow match these with the company name and logo.
2. Write The Content
On the back cover and on the succeeding pages of the brochure, you can write a brief company profile. Make sure that this shows the products and services that you offer so that people will learn about your company. Make the content as brief, concise, and as informative as possible. Give out your company's complete contact information: telephone number, fax number, address, e-mail, and website, if you have one.
- What message do I want to give out to customers?
- Why would a client/prospective customer read my brochure? What's in it for them?
- Would they eventually take advantage of the products/services that I offer?
3. Choose The Design
When choosing the design for your brochure, do not forget to include the corporate logo, the name of the company, and a brief tag line or slogan which would represent the products and services that you offer. Ideally, these should be on the front of your brochure. Keep it simple because you would want people to gain immediate interest so that they will get one of your brochures and actually read them. When you find a company that will print out the brochures for you, they might have some graphic designs available. This is what mainly captures the attention of readers that is why you should focus on the design. There are also a lot of websites online where you can find companies offering brochure printing services. If you want, you can even come up with an eye-catching design yourself, and just have the brochures printed out.
4. Choose The Right Folding Pattern And Paper Size
Even an insignificant factor like the number of folds can contribute to the general look, feel, and functionality of your brochures. This enables you to create a more varied look, as compared to just the traditional 2-page leaflet.
5. Folds:
i. Half-Fold
This is a single fold that provides four pages to print on. If you have a letter-sized paper (8 1/2 x 11 or 11 x 17), then you can come up with a great 4-page brochure catalog.
ii. Tri-Fold
This design contains left and right flaps which open further to reveal a message within. It creates a 6-page (3 front and 3 back pages) brochure. This style gives you more space to print out your company information.
iii. Z-Fold
The brochure will open up like an accordion and this style leaves you with even more space for printed information.
5. Print 'Em Out!
Brochures are ideally printed in more than one color for a better visual effect. They can be printed in one or two colors, or in a four-color process. You can either use conventional offset printing or go digital. With the conventional method, you get a high standard print quality. With digital printing, you may print out a smaller volume in full color. Check out companies that offer brochure printing services after deciding on the general look that you want. Make sure that the company is reliable and is capable to give you exactly what you want.
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