There are many ways to promote your affiliate program, however, it depends upon what type of program it is, “Your Turnkey Program” or Affiliate Linked-Program for selling a product. Hmm-mm, interesting. What works, what doesn’t?
GET OUT THE WORD
Bulk Emailing – Bulk emailing used to be the craze. Did you notice the word used to be the craze? That has changed with the stricter spam rules and penalties – all to protect us. But bulk emailing can be done, if you have an opt-in list – people who have opted-in – to gladly receive your emails – such as, through a newsletter.
Classified Ads – With free classified ads can definitely get hits – and possibly some sales. But don’t choose this as your only way of getting sales.
There are drawbacks. You ask, “What drawbacks”. From my own experience, I’ve encountered individuals requesting information about my program – as a ploy to get me to listen to their sales pitch. SPAM? Maybe. Annoying? Definitely. The height of annoyance is when they ask me to call them long distances so that I can speak with them – only to have them give me a sales pitch on their program.
However, if you have a classified ad site on your website – you’ve got yourself a built-in opt-in list. You can gently sell to them while verifying or thanking them for their ad.
Traffic Generators – Traffic generators can work on a turnkey site that many others are also partaking in to generate money for themselves. What I found is traffic generators are better suited for turnkey businesses. It is basically a simple way for businesses to entice other people in business to look at your program. You know – it’s the “I’m not really happy with what I’m doing, but what else is out there” syndrome. Or it’s the – “I really need another program so that I’m not a one-man Joe in business” syndrome. In either case, it’s a safe place to see what’s happening or new on the Internet.
Message boards, Discussion Groups, Forums — These are great ways to get your message out and be personal at the same time. But you have to follow the rules, and you should contribute constructive and/or helpful information that is relevant to the discussion at hand. This is a time-consuming way to build sales – but a great way to build credibility, business relationships, and sales.
E-zine and Safe list advertising — E-zine advertising and safe list advertising are good methods of advertising. In each case, you have to join their list and follow their rules to submit your ads.
If you want to try your hand at safe list advertising, I would suggest that you create a separate free email account on Yahoo. Why? A safe list allows all that have joined to submit their ads to you, as well as, to them. Here, your subject line is your eye-catcher – so choose wisely. E-zine advertising is a very good way to advertise your turnkey site, website, product, or service. You have the option for free (need to watch for their instructions), and various paid ads. What’s great about e-zines? It’s an opportunity to sell to a more targeted market. The more targeted your market, the better the opportunity to get a sale.
Articles – Articles are a great way to get the word out about your website and your product or products. However, please make the article informative – or you’ll lose your credibility and the reader.
As you can see, there are many methods of promoting – but the method of promoting your business is dependent upon whether it is a turnkey affiliate program, an affiliate product or service, or a website. The choice is yours on how you want to promote — experiment, find what works, and what doesn’t — that’s the sure way of learning and growing in the Affiliate Business.
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