The key to a successful start to any business is a good business plan. In his ebook, "Business Plan Secrets Revealed," Mike Elia walks you through the business plan process step by step: from gathering evidence you will use to build your plan to bringing your plan to a professional investor. His book provides the basic information you need to write a business plan. But its real focus is to show how you can communicate your plan to investors and reassure them that your business is their best investment decision. When I first opened the Business Plan Secrets Revealed, my heart sank. You see, I had promised Mike that I would read his entire book before writing a review. And Revealed Business Plan Secrets is not a standard ebook with single sentence categories, large fonts and large margins. Full of full information! But when I started reading, I was pleasantly surprised. Mike's style of writing is appealing and practical, and his explanations make difficult ideas easier. Throughout the book, I felt as if a friend of mine were sitting with me on the back porch, explaining to me exactly how something was done. It is the kind of ease that you can achieve only if you fully understand the subject. Mike's clear understanding of business planning concepts results in more than 20 years of experience. Mike helps business owners to buy, sell and support their businesses. He has overseen production and sales facilities in more than nine countries. He is a CPA, holds a Masters degree in Business Administration, and has previously served as Chief Financial Officer at two public companies. The Business Plan Revealed Secrets begin with the tips to collect and organize the information you will need. From the start, Mike has focused on overcoming one of your biggest challenges — closing the investment gap. In the chapter “Show Me Numbers,” Mike gives some of the clearest explanations for business financial statements that I have read If ideas like shareholder equity or cash flow statements make your eyes glaze over, then your salvation has come. The latest chapters of the Business Plan Revealed Secrets really bring Mike's promise to help you connect with your business plan effectively. There are complete guidelines for writing your business plan, including how to open and read your plan, as well as how to avoid the nine most common typographical errors. He explains how choosing the right design can make your business plan easier to read. Mike sums up things by telling you how to prepare for a face-to-face moment with investors, including 60-second upgrades, to the location, the tone of your business. Tips for finding investors and a resource section complete the book. I must admit that several times during my reading, I asked myself, 'Do I really need this business plan?' This is not a solution for a business plan to fill in the blanks-and-print-out. But then I realized — if I am going to succeed, I need to know as much as possible about my business in advance. Before I started spending money. Before I put myself in line at the market. Finally, I finished the whole book. And I made sure Mike brings what he promises on the title page: teaching you how to quickly gather evidence, build a case for your business, and write a legitimate program that attracts investors and makes your business an attractive investment decision. Even if you already own some business planning services, I highly recommend Business Plan Secrets Revealed.
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