. Promote your products
This one’s a no-brainer.
If you’re already selling products and services, use videos to increase your reach and sell more through your Facebook page.
And consumers want to see videos about your products—54% say video is the type of content they want to see.
But before you start creating videos, set up Facebook Shopping.
First, connect your ecommerce shop to Facebook. Connecting your shop gives you access to Facebook Shops, a way for users to shop your items directly on Facebook.
It makes the buying process seamless, reduces friction, and increases conversions in your Facebook dashboard template!
After setting up your Facebook shop, create videos to promote your products. Here are some ideas where your product is the star of the show:
- Tutorials: show viewers how to do something. Make sure one of the steps includes your products. For example, if you sell candles, do a living room style tutorial, showcasing different ways to style a cozy living room with your candles being an essential component.
- Demos: show viewers how to use your product. They get to see it in action and learn how to get the most use out of it. Make sure to highlight your product’s benefits so the viewer knows exactly how your product will improve their day-to-day life.
- Product comparison videos: your customers are searching for your competitors no matter what. Get in front of their questions and address your competitors with a product comparison video. Use your video to talk about the features and drawbacks of both products, but ultimately, why yours is the better option.
- Explainer videos: put together explainer videos to speak about each product. Discuss its benefits and features.
- Customer testimonials: when your friend recommends something to you or gives a product a 5-star review, you’re more likely to buy it. 88% of consumers trust online reviews as much as personal recommendations. Put together videos of customer interviews/testimonials and nudge viewers along towards becoming customers themselves.
On the flip side, you can also hire Facebook content creators (a.k.a. influencers) through Facebook’s Brand Collabs Manager to promote your products and expand your reach.
When content creators advertise your products on their Facebook pages, they’ll create a Branded Content Post that tags your page:
2. Fan subscriptions with exclusive content
Another great way to monetize a Facebook page is through fan subscriptions with gated content.
Several years ago, if you wanted to create a members-only area, you needed to build a members portal website—an expensive and time-consuming task! Now, you can create paywalled communities right within Facebook. Similar to Patreon, Facebook lets users create a private group only accessible for paying fans.
You can post things like exclusive member-only discounts, personalized videos, and more.
Take Royal Central’s paid group:

Screenshot of a Facebook page with a “Become a Supporter” button.
Did you know your Facebook page is a money-making machine? It’s just sitting there, idling as it waits for you to rev the engine!
If you’re not using your Facebook page to make money, you’re missing out on an extra—and easy—revenue stream.
Today, I’m teaching you how to monetize a Facebook page in four simple ways.
How to make money on Facebook
Videos on Facebook drive more traffic than images, making them a valuable piece of your Facebook monetization strategy.
In other words, if you want to make money with your Facebook page, use videos.
We’re covering four different Facebook monetization methods that use videos including:
- Product promotion
- Fan subscriptions
- In-stream ads
- Live streaming
Let’s jump in.
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